Brand Tone

friendly, celebratory, and personal

Brand Values

• •Personalization and Customization
• •Quality
• •Customer Satisfaction & Service
• •Celebrating Milestones
• •Making Events Memorable

Best Practices

• •Embrace a Celebratory and Joyful Voice: Ensure all copy, from product descriptions to social media posts, reflects excitement and happiness for the customer's milestone. Use words like "celebrate," "joy," "unforgettable," and "special."
• •Maintain a Personal and Approachable Style: Write as if you're talking to a friend who is planning an important event. Use "you" and "your" frequently. Share the founder's passion and the "why" behind the brand.
• •Highlight Customization and Uniqueness: Consistently emphasize the ability to personalize products. Use phrases like "made just for you," "your unique touch," or "designed to reflect your style."
• •Focus on Creating Memories: Connect the products to the emotional outcome – beautiful photos and lasting memories. Use phrases like "capture the moment," "picture-perfect," and "cherished memories."
• •Be Responsive and Helpful in all Communications: Mirror the positive customer service experiences reported in reviews in all written communications, including social media replies and email interactions. Reiterate willingness to help and make revisions.

Social Perception

Customers generally have a very positive perception of Blushing Drops. They see the brand as reliable, offering good value for money, and enhancing events.

Copy Examples

• •Your dream wedding deserves a backdrop as unique as your love story. Let's create something beautiful together! #BlushingDrops #WeddingBackdrop #PersonalizedDecor
• •Celebrating a little one on the way? Our adorable, customizable baby shower backdrops are the perfect way to set the scene for your joyous occasion! #BabyShowerDecor #CustomBackdrop #BlushingDropsCelebrates
• •Make your next birthday bash unforgettable! Design a personalized photo backdrop that screams YOU. Get ready for those Insta-worthy moments! #BirthdayBackdrop #PartyDecor #BlushingDrops
• •From 'She Said Yes!' to 'I Do,' we've got the perfect, personalized backdrop to capture every precious moment of your journey. Let's tell your story. #EngagementParty #BridalShower #WeddingDecor #BlushingDrops
• •Turning your special moments into cherished memories. High-quality, custom backdrops designed with love, just for you. What will we create today? #EventDecor #CustomMade #BlushingDrops