Brand Tone

Innovative, Enthusiast-driven/Passionate, Community-focused, Adventurous/Bold, Direct and Product-Focused

Brand Values

• •Innovation
• •Quality/Performance
• •Community
• •Self-expression/Customization
• •Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Blur Boundaries tone (e.g., innovative, passionate, adventurous, direct, community-focused). Include examples of 'do's and don'ts' for word choice, sentence structure, and overall messaging.
• •Know Your Audience: Write for the e-bike enthusiast. Use language and references that resonate with their passion for customization, performance, and the SUPER73 culture. Acknowledge their expertise and desire for unique products.
• •Highlight Innovation and Customization: Consistently weave in themes of pushing limits, creating something unique, and enhancing the riding experience through innovative design and personalization options.
• •Be Authentic and Transparent: Especially given mixed reviews on some products, maintain honesty. Acknowledge feedback where appropriate and focus on the intended design or experience (e.g., a seat designed for 'firm support' rather than 'plush comfort' if that's the case). This builds trust.
• •Foster Community Through Language: Use inclusive language ('join the crew,' 'riders like you'). Encourage interaction by asking questions and promoting shared experiences, reflecting the community aspect seen in group rides.

Social Perception

Niche Recognition, Varied Product Experience, Associated with Customization, Emerging Brand

Copy Examples

• •Headline: Defy the Ordinary. Ride Beyond. Body: Your SUPER73 is more than just an e-bike. It's a canvas. Blur Boundaries provides the arts, the parts, and the passion to make it uniquely yours. Explore our latest innovations and redefine your ride.
• •Instagram Caption: New drop! 🔥 The Trailblazer Fender is here to fuse rugged style with all-weather protection. Crafted for the dauntless, designed by enthusiasts like you. Where will you blur the lines next? #BlurBoundaries #Super73 #EbikeCustom #RideDifferent
• •Product Snippet: Blur Boundaries Pro-Series Seat: Engineered for a bold aesthetic and solid support. Experience the connection to your machine and the road. *Note: Rider feedback varies; designed for a firm, engaged feel.*
• •Community Announcement: Join the Blur Boundaries crew this Saturday for our Newport Beach group ride! Share the stoke, show off your custom build, and let's explore new horizons together. Because the best rides are shared. #BlurBoundariesCommunity #Super73Life #GroupRide
• •About Us Snippet (Website): At Blur Boundaries, we're not just making parts; we're fueling a movement. Driven by innovation and a love for the ride, we craft premium accessories that empower you to push your SUPER73 to its limits—and beyond. Build your dream. Blur the lines.