Brand Tone

Aspirational, empowering, professional, simple, direct, and inspirational.

Brand Values

• •Quality
• •Simplicity
• •Transformation
• •Community
• •Efficiency

Best Practices

• •Lead with the Transformation: Always focus on the end result. Instead of saying "These are Lightroom presets," say "Achieve the bright and airy look you've always wanted." Focus on the feeling and the outcome.
• •Use Aspirational and Empowering Language: Use words like "elevate," "transform," "create," "unlock," and "your." This empowers the user and connects the product to their personal creative goals.
• •Keep it Simple and Action-Oriented: Use clear, direct calls to action (CTAs) like "Shop Now," "Get the Look," and "Swipe to See." Avoid technical jargon and make the process sound as effortless as it is.
• •Leverage Social Proof and Community: Regularly incorporate user-generated content and mention the size of your community (e.g., "Join 100,000+ happy creators"). This builds trust and makes potential buyers feel they are joining a successful movement.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visual aesthetic. If the visuals are clean and bright, the copy should be clear and uplifting. If the presets are dark and moody, the copy can be more emotive and evocative.

Social Perception

Generally positive. Customers perceive bluperia as a reliable source for aesthetically pleasing and easy-to-use Lightroom presets, appreciating the one-click edits and instant photo improvement. Some experienced photographers view presets as a good starting point, possibly requiring minor adjustments, which is a common neutral sentiment for such products.

Copy Examples

• •Lost in a sea of edits? Find your signature style. ✨ Our 'Golden Hour' preset pack gives your photos that warm, professional glow in a single click. Swipe to see the magic. -> #bluperia #photoediting #lightroompresets
• •Stop Editing. Start Creating. Your professional photo aesthetic is one click away.
• •Tired of spending hours editing your photos? Join over 100,000 creators who trust bluperia for stunning, one-click results. Our best-selling presets are 50% off for a limited time. Shop now and transform your feed!
• •Inside: The Secret to a Perfect Instagram Feed
• •Create photos with depth and emotion. The 'Deep Moods' collection is perfect for storytellers, travelers, and artists seeking a rich, cinematic feel. These presets enhance shadows and create a sophisticated tone, turning simple shots into powerful images. Compatible with Mobile & Desktop.