Brand Tone

Innovative, Confident, Premium, Durable, Joyful, Human-Centered

Brand Values

• •Engineering Excellence & Innovation
• •Durability & Longevity
• •Sustainability & Responsibility
• •Iconic & Human-Centered Design
• •Integrity & Passion
• •Connection & Community
• •Timelessness

Best Practices

• •Infuse copy with a sense of both technical prowess and the positive emotional experience of using a BLUNT. Highlight innovation but always link it back to user benefit and satisfaction.
• •Frame longevity and repairability as a conscious choice for the consumer and the planet, aligning with sustainability.
• •Use language that reflects the quality and design integrity of the product, without being alienating. Assume an intelligent audience that appreciates craftsmanship.
• •While showcasing advanced engineering, ensure the copy speaks to everyday challenges and the desire for reliable, beautiful solutions. Use storytelling, especially around the founder's vision or customer experiences.
• •Regularly highlight the aesthetic appeal and unique artist partnerships to reinforce the brand's position at the intersection of function and fashion. Use vivid descriptions for visual elements.

Social Perception

Customers widely perceive BLUNT Umbrellas as exceptionally durable, windproof, and stylish. Many see them as a worthwhile long-term investment and appreciate the buy-it-for-life and repairable nature. The design is frequently complimented. Understood to be at a higher price point, which is generally justified by the quality, performance, and longevity. The brand's emphasis on durability and repairability resonates well with environmentally aware consumers.

Copy Examples

• •Engineered for Life's Storms. Joyfully Defiant. Don't just face the weather, embrace it. With a BLUNT Umbrella, you're not just carrying protection; you're carrying years of human-centered design, patented innovation, and a commitment to a world with less waste. Built to last, designed to delight. Experience the BLUNT difference.
• •Beyond Dry. Beyond Disposable. This is BLUNT. We saw a world of flimsy, forgotten umbrellas and thought, "We can do better." Our iconic silhouette isn't just for looks; it's a testament to superior engineering that stands up to the wind and stands the test of time. Invest in quality, cherish for years. Join the BLUNT rebellion against the ordinary.
• •Style That Weathers Anything. Sustainably. Discover the umbrella that’s as committed to iconic design as it is to our planet. Featuring limited edition artist collaborations and our signature robust build, a BLUNT Umbrella is a statement. A statement of enduring style, conscious choice, and the quiet confidence of being impeccably prepared.
• •The Last Umbrella You'll (Probably) Ever Need. Tired of the break-and-replace cycle? So are we. That's why every BLUNT is modular, repairable, and rigorously tested against the elements. It’s more than an umbrella; it’s peace of mind, engineered with aroha and built for a lifetime of adventures.
• •Carry Confidence. Whatever the Forecast. From sudden downpours to gusty commutes, your BLUNT Umbrella is an unwavering companion. Its unique radial tensioning system ensures it won’t let you down. Feel the difference true engineering makes. Feel the joy of being perfectly protected.