Brand Tone

Innovative and Confident, Premium and Quality-Focused, Functional and Reassuring, Stylish and Design-Conscious

Brand Values

• •Innovation
• •Durability & Longevity
• •Quality Engineering
• •Design Excellence
• •Customer Confidence/Protection
• •Sustainability (Global Brand)

Best Practices

• •Emphasize Engineering and Innovation: Consistently highlight the unique patented technology, wind-resistance, and the thought that goes into the design. Use words like "engineered," "patented," "revolutionary," "performance."
• •Maintain a Premium Lexicon: Use sophisticated and confident language. Words like "superior," "meticulously," "unparalleled," "robust," "beautifully," "iconic" reinforce the high-quality nature of the product.
• •Focus on Durability and Longevity: Reinforce the "built to last" message to justify the premium positioning and appeal to customers tired of disposable products.
• •Highlight the "Experience": Frame using a BLUNT umbrella not just as a functional necessity but as a better, more stylish, and more reliable "experience."
• •Be Confident, Not Arrogant: The tone should convey assurance in the product's quality and design without being boastful. Let the product's proven performance and unique features speak for themselves, supported by strong, descriptive language.

Social Perception

High-Quality & Reliable, Premium Product, Innovative Design, Worth the Investment for Durability

Copy Examples

• •Headline: Weather the Storm. Beautifully. Body: Don't just face the elements, command them. BLUNT's revolutionary design delivers unparalleled performance, ensuring you arrive unflustered and in style. Engineered for life, designed for you.
• •Headline: The Last Umbrella You'll Need to Buy. Body: Forget flimsy frames and inside-out frustrations. BLUNT umbrellas are meticulously engineered and wind-tunnel tested to bring you enduring protection and a superior experience. Invest in quality that lasts.
• •Headline: Redefining Rain. Body: For too long, the umbrella has been an afterthought. We've changed that. With patented BLUNT technology and a commitment to beautiful, robust design, we've transformed everyday protection into an art form. Experience the BLUNT difference.
• •Headline: Engineered for Extremes. Designed for Distinction. Body: From torrential downpours to gusty avenues, your BLUNT umbrella stands resilient. Our unique silhouette isn't just iconic; it's a testament to superior engineering that keeps you covered, confidently.
• •Headline: Beyond Dry. Beyond Compare. Body: BLUNT Hong Kong offers more than just an umbrella; we offer peace of mind. With a focus on durability, innovative design, and timeless style, step out knowing you're protected by the best.