Brand Tone

Authentic & Genuine, Dependable & Trustworthy, Adventurous & Versatile, Practical & Unpretentious, Community-Oriented & Friendly, Confident & Proud (of heritage), Canadian-Adapted

Brand Values

• •Quality & Craftsmanship
• •Durability & Longevity
• •Comfort
• •Heritage & Authenticity
• •Versatility & Practicality
• •Customer Focus
• •Community
• •Integrity & Responsibility

Best Practices

• •Speak from Experience, Not Just Features: Focus on the feeling, the journey, and the reliability that Blundstone offers, rather than just listing technical specs. Use storytelling.
• •Embrace Authenticity and Realism: Use genuine language that resonates with everyday life and adventure. Avoid overly aspirational or marketing jargon. Showcase real users and their stories (UGC is key).
• •Connect Heritage to Present Value: Reference the brand's long history not just as a fact, but as a reason for its current quality, durability, and trustworthiness.
• •Be Confidently Understated: The quality and reputation of Blundstone speak volumes. The copy should reflect this confidence without being boastful or loud. It’s a quiet assurance of quality.
• •Foster a Sense of Community: Use inclusive language ("your journey," "our community"). Encourage interaction and sharing. Position Blundstone as a shared experience among wearers.

Social Perception

Iconic & Ubiquitous, High-Quality Investment, Reliable & Tough, Comfortable (eventually), Stylish in a Rugged Way, Strong Brand Loyalty, Good Customer Support

Copy Examples

• •Headline: Built for Here. Ready for Anywhere. Body: From crisp autumn trails to bustling city streets, your Blundstones are the constant companion for every Canadian adventure. Crafted with 150 years of heritage, designed for wherever life takes you. #BlundstoneCanada #EverywhereLifeTakesMe
• •Headline: Stories in Every Step. Body: Every scuff, every journey, every season. Your Blundstones aren't just boots; they're a testament to a life well-lived. Share your #BlundstoneStory and show us the Canada you explore.
• •Headline: The Original. Since 1870. Still Pulling On Strong. Body: Simple design, uncompromising comfort, and legendary durability. Some things are classic for a reason. Experience the Blundstone difference.
• •Headline: Weather The Day, Your Way. Body: Rain, shine, snow, or whatever Canada throws at you. With premium leather and all-day comfort, Blundstone boots keep you stepping confidently. #MadeToLast
• •Headline: More Than Boots. It’s a Blundstone Thing. Body: Join a community that values quality, comfort, and the spirit of adventure. From coast to coast, Blundstones are part of the Canadian landscape. What’s your Blundstone style?