Brand Tone

Technical, Supportive, Practical, and Professional. Approachable and sometimes Humorous

Brand Values

• •Expertise & Support: Providing fitters with the right tools, information, and technical assistance.
• •Quality & Reliability: Offering genuine, high-standard Blum assembly devices.
• •Efficiency & Precision: Enabling users to install Blum products correctly and efficiently.
• •Accessibility: Making specialized Blum tools and knowledge readily available.
• •Problem Solving: Focusing on solutions for practical installation challenges.

Best Practices

• •Know Your Audience (The Fitter): Always write with the professional installer in mind. Use clear, concise language that speaks to their needs, challenges, and desire for efficiency and quality. Avoid overly complex jargon unless it's standard industry terminology.
• •Focus on Solutions and Benefits: Highlight how the products (jigs, devices) solve specific installation problems, save time, improve accuracy, and contribute to a high-quality finish.
• •Maintain a Professional & Supportive Voice: The tone should be knowledgeable and authoritative, but also helpful and approachable. Position the brand as a reliable partner.
• •Leverage Blum's Reputation: Subtly reinforce the quality, innovation, and reliability associated with the main Blum brand. Phrases like "Genuine Blum Devices" or "Engineered for Blum Systems" can achieve this.
• •Be Consistent Across Channels: Ensure the language used on the website, in email communications, blog posts, and any potential social media is aligned. Create a simple style guide if necessary. The blog can allow for slightly more personality, but the core tone of expertise should remain.

Social Perception

Reliable and official source for specialized Blum tools by those in the trade. The association with the trusted Blum brand would lend it credibility.

Copy Examples

• •Headline: Master Every Install: Genuine Blum Jigs & Devices. Body: Get the precision tools designed for seamless Blum fitting. The Blum UK KIT Shop is your official source for every jig, template, and assembly device you need. Work smarter, not harder. CTA: Shop Now & Elevate Your Craft.
• •Headline: Your Blueprint for Perfection: The ECODRILL. Body: Stop guessing, start drilling with pinpoint accuracy. The ECODRILL, available at Blum UK KIT Shop, ensures perfect hinge cup patterns every time. Streamline your workflow and achieve flawless results. CTA: Explore ECODRILL.
• •Headline: Stuck on an Install? Our Tech Team is Here. Body: Access expert advice directly from the Blum UK KIT Shop. Our technical team, with real-world fitting experience, is ready to help you conquer any challenge. CTA: Get Support / Read Our Blog.
• •Headline: The Fitter's Essential Toolkit – All in One Place. Body: From AVENTOS to LEGRABOX, find every specialized jig and assembly aid at the Blum UK KIT Shop. Order today for fast UK delivery and ensure every project meets Blum’s exacting standards. CTA: View Collections.
• •Headline: Download Precision: The EASY ASSEMBLY App. Body: Carry all Blum assembly and adjustment information in your pocket. The EASY ASSEMBLY App, promoted by Blum UK KIT Shop, is your digital partner on site. CTA: Learn More & Download.