Brand Tone

Trendy, direct, results-oriented, and familiar.

Brand Values

• •Self-Care
• •Health & Vitality
• •Authenticity

Best Practices

• •Maintain a single, clear brand identity focused on skincare and wellness, eliminating any conflicting messaging.
• •Ensure all digital touchpoints (website, social media, advertising) consistently align with the chosen skincare and wellness identity.
• •Develop a detailed customer persona for the skincare and wellness audience to inform all copywriting efforts.
• •Establish and adhere to a consistent brand voice that is trendy, direct, and results-oriented across all content.
• •Focus copywriting on the "why" behind product use—self-care, health, vitality, and confidence—rather than just "what" the products are.

Social Perception

Small but present. The TikTok account has a follower base, indicating a niche community perceives Blumie as a source for skincare and wellness tips and products. The perception is that of a contemporary, online beauty retailer.

Copy Examples

• •It's glow time! ✨ Shop the best in skincare, vitamins, and self-care essentials.
• •Tired of that midday bloat? Bloom is your new best friend. Packed with fiber and probiotics, it’s the easy, tasty way to support your digestion and feel amazing. Just mix, sip, and go! #Bloom #GutHealth
• •Struggling with acne? I'll show you the 3 products you need for a clearer routine. Drop a ✨ in the comments if you're ready for better skin! #BlumiePE #SkinRoutine #AcneSolution
• •That product you saw on TikTok is here...
• •Shop Viral Skincare | Blumie Peru | Vitamins & Beauty Delivered Fast.