Brand Tone

personal, artistic, and friendly

Brand Values

• •Quality and Freshness
• •Craftsmanship and Artistry
• •Personalization and Customer Service
• •Reliability and Trust
• •Community Focus

Best Practices

• •Always Use High-Quality Visuals: Your brand is artistic and quality-focused. Ensure every photo and video posted is well-lit, beautifully composed, and accurately reflects the quality of your work.
• •Maintain a Personal Voice: Continue to sign off posts or respond as Daniela when appropriate. Use "we" and "our" to create a sense of a dedicated team. This personal touch is a key differentiator.
• •Engage Warmly and Authentically: Respond to every comment possible. Use friendly language and emojis, but maintain a level of professionalism. Thank customers for their compliments and answer questions promptly.
• •Tell Stories, Don't Just Sell: Instead of just posting a picture of a product with its price, tell the story behind it. Was it for a special wedding? Inspired by a seasonal color? This narrative approach enhances the "artistic" and "personal" values of the brand.
• •Ensure Consistency Across All Platforms: The elegant and artistic tone on your website should match the friendly and personal tone on social media. Use the same logo, similar color palettes, and ensure that the information (like contact details and opening hours) is identical everywhere, including partner sites like Fleurop.

Social Perception

high-quality, reliable, and creative local florist

Copy Examples

• •Crafting the florals for a day you'll never forget. ✨ Each petal placed with love, each ribbon tied with care. We were so honored to be a part of this beautiful beginning. #BlumenErika #WeddingFlorals #BridalBouquet #HandcraftedWithLove #Perl
• •Hello, Autumn! 🍂 There's a special kind of magic in the colors of this season. Stop by the shop to bring some of that warmth and beauty into your home. Our new seasonal bouquets are waiting for you! #HelloAutumn #SeasonalFlowers #FlowerShop #DanielaFaidt #LocalFlorist
• •Making Your Moments Blossom. From elegant weddings to heartfelt memorials, we create the perfect floral atmosphere for every occasion. Let's tell your story with flowers. Button: "Plan Your Event"
• •Video: A time-lapse of Daniela Faidt skillfully creating a complex bouquet. On-screen text: "The art of floristry... from our hands to your heart." Caption: "A little peek behind the scenes! This is where the magic happens. Every arrangement is a piece of our passion. 💚 #FloristLife #FlowerArt #BehindTheScenes #BlumenErika #Craftsmanship"
• •Fresh flowers, creatively designed. For life's biggest celebrations and its smallest, most precious moments. Blumen Erika, your local florist in Perl. Personally curated by Daniela Faidt. Visit us or shop online. #SupportLocal #PerlFlorist