Brand Tone

friendly, creative, and heartfelt

Brand Values

• •Creativity and Personalization
• •Handmade Quality
• •Celebration of Moments
• •Customer Connection

Best Practices

• •Lead with Emotion: Start copy by evoking the feeling the product is meant to inspire, whether it's joy, nostalgia, or creativity.
• •Use "You" and "Your": Address the customer directly to create a more personal and engaging connection.
• •Highlight the "Handmade" Aspect: Remind customers of the care and craftsmanship that goes into each product to reinforce brand values.
• •Keep it Simple and Clear: Avoid jargon or overly complex language. The tone is friendly and accessible, and the copy should reflect that.
• •Encourage Interaction: End social media posts with questions or calls to action that invite followers to share their own stories or creative ideas, fostering a sense of community.

Social Perception

Positive, as evidenced by high-quality, thoughtful products and positive customer reviews (e.g., 5-star Etsy review).

Copy Examples

• •Your next masterpiece is waiting. Our DIY Paint Box has everything you need to unleash your inner artist and create something truly unique. Perfect for a relaxing afternoon or a fun gift for your favorite creator.
• •Capture every precious first. Our handcrafted baby milestone markers are the perfect way to remember their first smile, first step, and every magical moment in between. Personalize your set to create a keepsake you'll cherish forever.
• •Carry a little piece of joy with you. Our custom keychains are designed to make you smile, holding your keys and a special memory together. A small, thoughtful gift for yourself or someone you love.
• •Make your tree a little more personal this year. Our custom ornaments are crafted to celebrate your unique story and the moments that matter most. Add a name, a date, or a special message to create a new holiday tradition.
• •Let the light in. Each of our handmade suncatchers is designed to fill your space with color and beauty. A simple, elegant way to add a touch of handcrafted charm to any room.