Tono de Marca

elegant, sophisticated, and natural

Valores de Marca

• •Everlasting Beauty
• •Artisanal Craftsmanship
• •Natural Elegance
• •Mindful Gifting and Decor

Mejores Prácticas

• •Use Evocative and Sensory Language: Employ descriptive words that appeal to sight and touch. Use terms like "delicate," "textured," "sculptural," "ethereal," and "hand-crafted" to reinforce the artisanal quality of the products.
• •Maintain an Elegant and Refined Voice: Avoid slang, overly casual phrases, and aggressive sales tactics ("Hurry!", "Buy Now!"). Instead, use inviting and sophisticated language, such as "Discover," "Explore," and "Adorn your space."
• •Focus on Longevity and Sustainability: Consistently weave the "everlasting" nature of the product into the narrative. Frame it as a conscious and sustainable choice compared to fresh flowers, which appeals to modern consumer values.
• •Tell a Story of Craftsmanship: In "About Us" sections, product descriptions, and other content, allude to the care and artistry behind each arrangement. This builds a perception of value and justifies a premium price point.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the website should be mirrored in the copy. Keep sentences clear, concise, and well-structured. Use ample white space in text layouts to create a feeling of uncluttered sophistication that matches the visual brand.

Percepción Social

Blume is likely perceived by its customers as a premium, specialty retailer for high-quality, long-lasting floral decor, valued for its beauty, practicality, and sustainable appeal.

Ejemplos de Copy

• •Beauty that doesn't fade. Discover our collection of everlasting floral arrangements, crafted to grace your home for years to come.
• •An ode to nature's quiet grace. Our 'Serenity' arrangement features a curated blend of preserved pampas grass and delicate white hydrangeas, each stem carefully placed to create a timeless display of texture and form. A perfect centerpiece for the discerning eye.
• •An Invitation to Timeless Elegance | Inside: The Art of Preservation
• •Captured in time. We preserve the fleeting beauty of the bloom, transforming it into an everlasting piece of art for your space. #EverlastingBlooms #PreservedFlowers #FloralArtistry
• •Blume: Where nature's beauty is forever in season.