Brand Tone

Humorous, Community-Focused, and Passionate. The brand's voice is informal and engaging. It speaks the language of car enthusiasts, using humor and inside jokes that resonate with the target audience. The promotion of user-generated content and the use of specific community hashtags foster a sense of belonging. The overall tone is passionate about car culture and customization.

Brand Values

• •Quality and Durability
• •Self-Expression and Personalization
• •Community
• •Humor

Best Practices

• •Speak the Language of the Scene: Use slang and terminology common in the car community (e.g., "clean builds," "killer shot," "JDM," "stance"). This shows authenticity and builds rapport.
• •Embrace Humor and Wit: Keep the tone light, funny, and occasionally cheeky. The brand's most popular products rely on humor, and the copy should reflect that.
• •Encourage and Showcase User-Generated Content: Actively ask customers to share photos and use specific hashtags. Featuring them makes the community feel valued and creates social proof.
• •Highlight Quality and Durability: In product descriptions and ads, consistently mention the use of premium, weatherproof vinyl to justify the purchase and build trust in the product's longevity.
• •Maintain a UK-Centric Focus: While the appeal may be international, references to the "UK car scene," local events, and offering "Free UK Shipping" reinforce the brand's identity and primary market.

Social Perception

Blum Decals is perceived as a go-to shop for UK car enthusiasts looking for quality decals. Customers see the brand as reliable, with good quality products and a strong connection to the car modification community. The high number of positive reviews suggests a high level of customer satisfaction and trust. They are seen as an integral part of the UK car scene, providing products that help car owners customize and personalize their vehicles.

Copy Examples

• •Now THAT'S how you make an entrance. 🔥 @[customer_username] just tagged us in this killer shot of their ride, rocking our holographic sunstrip. Clean, mean, and looking the absolute business. Want to get your car featured? Tag us and use #StickeredByBlumDecals!
• •Your Car, Your Rules. From cheeky slap stickers to custom social tags, give your ride the personality it deserves. Built to last. Shipped fast. Free UK Shipping on all orders.
• •You asked, we delivered. The 'Certified Cable Tie Technician' sticker is finally here. For the real mechanics of the group. 😉 Link in bio to shop the latest drop! #BlumDecals #CarModsUK #FunnyStickers
• •Tired of a boring bumper? Stand out at the next meet with Blum Decals. We offer hundreds of high-quality, weatherproof vinyl stickers for the UK car scene. Funny, JDM, social tags, and more. Shop now and get Free UK delivery!
• •Psst... Your car called, it wants a new look. 👀