Brand Tone

practical, expert, and reassuring

Brand Values

• •Quality & Durability
• •Practicality & Efficiency
• •Customer-Centricity
• •Fair Pricing
• •Sustainability

Best Practices

• •Lead with the Benefit: Always start with how the product improves the customer's life. Instead of "Our shower head has micro-nozzles," say "Get a powerful spray even with low water pressure."
• •Leverage Your Expertise: Remind customers of your background. Phrases like "With our years of experience in the sanitary industry..." or "We developed this because we saw a common problem..." build trust and justify quality claims.
• •Be Direct and Clear: Use simple, straightforward language. Avoid marketing fluff. The copy should be as easy to understand and as practical as the products are to install.
• •Emphasize "Quality" and "Fairness": These are central to your brand's value proposition. Consistently use terms like "high-quality materials," "durable," "long-lasting," "fair price," and "Made in Germany" to reinforce these core values.
• •Maintain a Reassuring Voice: Use a supportive and confident tone. Assure customers that the choice is simple, the installation is easy, and help is available. This removes purchase anxiety and builds a positive relationship.

Social Perception

reliable and specialized provider of quality bathroom fixtures

Copy Examples

• •Stop watching your money go down the drain. The Blumbach Eco Shower head is engineered to deliver a powerful, refreshing spray while using up to 55% less water. Born from years of industry expertise, its three adjustable modes let you customize your shower experience without sacrificing pressure. Easy to install and built to last, it’s the simplest upgrade you can make for your bathroom and your wallet. Feel the difference quality makes.
• •The Perfect Shower, Guaranteed. At Blumbach, we use our years of plumbing and tile expertise to create bathroom accessories that just work. From water-saving shower heads to kink-free hoses made in Germany, experience the upgrade your home deserves. High quality at a fair price.
• •Subject: Welcome to a Better Shower Experience. Thank you for your first Blumbach purchase! You've taken the first step towards a more efficient and enjoyable daily routine. We're not just an online store; we're a team of industry veterans dedicated to solving the little annoyances of the bathroom with well-designed, durable products. Your order is on its way, and we're here if you have any questions about installation or use. Welcome to the Blumbach family.
• •The unsung hero of the shower, a great hose makes all the difference. Our selection of Blumbach shower hoses, proudly 'Made in Germany,' are designed for maximum flexibility and durability. With a built-in anti-twist connection and a construction that resists kinking, you can finally enjoy total freedom of movement. Secure, reliable, and compatible with any standard shower head.
• •Tired of weak water pressure and high bills? The Blumbach water-saving shower head is your solution. Enjoy a powerful shower experience while cutting water and energy costs. Developed by experts. Loved by customers. Shop now for a smarter shower.