Brand Tone

Expert, Helpful, and Reliable

Brand Values

• •Expertise & Quality
• •Customer Centricity
• •Reliability & Trust
• •Passion & Authenticity

Best Practices

• •Lead with the Solution: Always frame your copy around solving a customer's problem (e.g., 'Get rid of green water,' 'Save on energy costs,' 'Easy installation').
• •Emphasize Expertise: Regularly reference your 'Kennisbank,' free expert advice, and installation guides. Use phrases like 'Our experts recommend,' 'Engineered for,' and 'Learn how in our guide.'
• •Use 'Reliable' Language: Consistently mention key trust signals like the 3-year warranty, customer review scores ('Rated 9.5/10'), and durable product features.
• •Maintain a Helpful Tone: Write in clear, straightforward language. Avoid overly technical jargon where possible, and if you must use it, explain it simply. The goal is to educate and empower, not confuse.
• •Be Passionate but Professional: Let your enthusiasm for creating beautiful gardens and ponds show, but always maintain a professional tone. This balances the authentic passion of the brand's origin story with its commitment to high-quality service.

Social Perception

The public perceives BluGarda as a highly trustworthy and specialized company. Customers repeatedly highlight the superior quality of the products compared to other brands and the exceptional level of service. They are seen as experts who not only sell products but also empower customers with the knowledge to succeed in their projects. The high customer service ratings and positive reviews indicate a strong and positive brand reputation.

Copy Examples

• •Is your pond water green? Our BluClear UV-C filters deliver crystal-clear water in days. Stop fighting algae and start enjoying your pond. Backed by expert advice and a 3-year warranty. Shop now for a healthier pond.
• •The heart of your garden pond. 💧 Our BluFlow pumps are the reliable, energy-efficient core your pond needs. Engineered for durability and silent operation, so all you hear is the gentle sound of water. #BluGarda #PondLife #GardenInspo #PondPump
• •Expert Pond Advice | Free & Personalized | BluGarda.nl Don't guess which pump you need. Get free, expert recommendations from our specialists. We help you find the perfect fit for a vibrant, healthy pond.
• •Built to Last. Designed to Perform. The BluFlow 5,200 is more than just a pump; it's peace of mind. With a robust design that handles debris up to 8mm and an energy-efficient motor, it's the smart choice for the serious pond enthusiast.
• •Your Weekend Project: A Perfect Fountain Create a stunning water feature with our easy-to-install fountain kits. Everything you need is in the box, complete with our step-by-step guide from the BluGarda knowledge base. Get ready to transform your garden.