Brand Tone

Sophisticated & Appreciative, Welcoming & Accessible, Passionate & Enthusiastic, Informative & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Accessibility of Art
• •Customer Experience
• •Passion for Art & Design

Best Practices

• •Always Emphasize Quality and Uniqueness: Whether describing art or jewellery, highlight the craftsmanship, the distinctiveness of the design, and the story behind the piece or artist.
• •Maintain a Sophisticated Yet Accessible Voice: Use articulate and evocative language that appeals to art lovers, but avoid overly academic or exclusive jargon. Ensure the tone remains inviting and unintimidating.
• •Show Genuine Passion: Let your enthusiasm for the art, the artists, and the designs shine through in your descriptions and narratives. This passion is contagious and resonates with customers.
• •Be Informative and Educational: Provide context about the artwork, the artist's background, or the materials and techniques used in jewellery. This adds value and builds trust.
• •Foster a Sense of Welcome and Connection: Even in digital communications, aim to replicate the "relaxed and welcoming atmosphere" praised in physical store reviews. Use friendly and engaging language that makes followers and customers feel valued.

Social Perception

Customers frequently praise the quality and uniqueness of the items, particularly jewellery, and the pleasant shopping experience. The staff's friendly and helpful demeanor is a significant aspect of this positive perception. The gallery is seen as a place to find beautiful and distinctive pieces.

Copy Examples

• •Immerse yourself in the vibrant hues and captivating textures of [Artist Name]'s latest masterpiece, '[Artwork Title].' Each brushstroke tells a story, inviting contemplation and wonder. Discover the power of original art to transform your space and stir your soul. Available now at Blue Wing Gallery. #BlueWingGallery #ContemporaryArt #OriginalPainting #[ArtistName] #ArtCollector #CornwallArt
• •Elegance redefined. Our new collection of handcrafted silver jewellery embodies timeless design and exceptional artistry. From delicate everyday pieces to statement adornments, discover the perfect expression of your unique style. Visit us in [Gallery Location] or explore the collection online. [Link] #BlueWingJewellery #HandcraftedSilver #UniqueDesigns #CornwallJewellery #ArtisanJewellery
• •Blue Wing Gallery: Where contemporary art and exquisite design converge. Explore curated collections that inspire and captivate. Experience a passion for art, delivered with a warm welcome.
• •This week, we're thrilled to feature the incredible work of [Artist Name]. Their unique vision and mastery of [Medium] bring a fresh perspective to the contemporary art scene. Learn more about [Artist Name]'s inspiration and view their stunning pieces currently gracing our gallery walls. [Link to Artist Page]
• •Join us this Saturday at our [Gallery Location] gallery for an exclusive viewing of new arrivals from celebrated artist [Artist Name]! Experience the beauty and passion firsthand. #ArtExhibition #CornwallEvents #BlueWingGallery #[ArtistName] #ContemporaryArt