Brand Tone

Elegant, Sophisticated, Welcoming, Personal, Artistic, Passionate, Trustworthy, Established

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Individuality
• •Exceptional Customer Experience
• •Passion for Art & Design
• •Timelessness

Best Practices

• •Emphasize Uniqueness and Craftsmanship: Consistently use words like 'unique,' 'individual,' 'handcrafted,' 'artisan,' 'timeless,' and 'high-calibre' to reinforce the quality and distinctiveness of the products.
• •Maintain a Warm and Personal Voice: Even when describing elegant items, ensure the language feels approachable and inviting. Phrases like 'discover,' 'explore,' 'we invite you,' 'a warm welcome' can help achieve this.
• •Tell the Story: Briefly allude to the passion for art and the careful selection of designs. This adds depth beyond just selling a product. Mentioning the Cornish heritage can also add to the brand's story.
• •Focus on the Wearer's Experience: Connect the jewellery to the customer's sense of style, individuality, and the special moments it can represent (e.g., 'designs as unique as you are,' 'a cherished part of your journey').
• •Ensure Visual and Textual Harmony: The sophisticated and clean aesthetic of the jewellery should be mirrored in the language. Avoid overly casual slang or overly complex, inaccessible jargon. Strive for clarity, elegance, and heartfelt authenticity.

Social Perception

Positive Reputation for In-Store Experience, Valued for Unique Products, Trusted Local Business, Potential for Stronger Online Presence

Copy Examples

• •Discover jewellery that tells a story. At Blue Wing Gallery, artistry and timeless elegance meet in every hand-crafted piece. Visit our Cornwall galleries or explore the collection online for designs as unique as you are.
• •Introducing our latest arrivals – where contemporary vision meets classic craftsmanship. Each piece is a testament to individual style, waiting to become a cherished part of your journey. Experience the art of adornment with Blue Wing Gallery.
• •More than just jewellery, it's a legacy of passion. Our artisans pour their skill into creating timeless silver pieces, ensuring every curve and detail is perfected. Feel the difference of true craftsmanship at Blue Wing Gallery.
• •A warm Cornish welcome awaits you at our [Padstow/Falmouth/Truro/Fowey] gallery. Step in and explore a world of unique, handcrafted silver jewellery, and let our friendly team help you find something truly special. #BlueWingGallery #CornwallJewellery #HandmadeSilver
• •Searching for a gift that truly resonates? Choose a timeless piece from Blue Wing Gallery – unique designs handcrafted with passion, destined to be treasured. For moments that matter, and beauty that endures.