Brand Tone

Friendly & Welcoming, Enthusiastic & Passionate, Community-Focused, Knowledgeable, Inclusive

Brand Values

• •Community: Building and supporting a local gaming community is a core value. This is demonstrated through events, providing a space to play, and fostering interaction.
• •Passion for Gaming: A genuine love for the hobby that they aim to share with customers.
• •Customer Experience: Providing good service, a welcoming atmosphere, and helpful advice.
• •Inclusivity: Creating a safe and enjoyable environment for everyone, regardless of experience level or background.
• •Fun & Engagement: The core purpose is to facilitate fun and engaging experiences through games.

Best Practices

• •Always Be Welcoming: Use inclusive language. Ensure new players or those unfamiliar with certain games feel invited, not intimidated. Phrases like "new players welcome," "no experience necessary," or "we can teach you" are great.
• •Inject Enthusiasm: Let your passion for games shine through. Use exclamation points judiciously, positive adjectives (e.g., "epic," "awesome," "exciting"), and emojis where appropriate for the platform.
• •Focus on "You" (the Customer) and "We" (the Community): Frame benefits around the customer's enjoyment and experience. Use "we," "us," and "our" to reinforce the sense of a shared community centered around the store.
• •Keep it Clear and Concise: While enthusiastic, ensure messages are easy to understand. Avoid overly technical jargon unless addressing a very specific niche audience for a particular game. Provide key details (what, when, where, why) upfront.
• •Engage and Interact: Ask questions, respond to comments and messages promptly and in the established friendly tone. This reinforces the community aspect and shows you're listening.

Social Perception

Blue Wasatch Games is likely perceived as a valuable local resource for tabletop gamers and hobbyists. Customers probably see it as a go-to place for new releases, a diverse selection of games, and essential accessories. The staff is likely viewed as friendly, helpful, and knowledgeable about the products. Events are a major positive, positioning the store as a community hub and a place to meet like-minded individuals and play games. There's an appreciation for the physical store experience, which offers something online retailers cannot: a place to browse, get recommendations, and participate in face-to-face gaming. Like many FLGS, they might face some perception challenges regarding price compared to large online discounters, but this is often offset by the value of community, events, and immediate availability.

Copy Examples

• •Gather your party! 🧙‍♂️ Our weekly D&D Adventurers League night is this Thursday at 7 PM. New players always welcome – we'll even help you roll up a character! Come share an epic tale with us. #BlueWasatchGames #DND #RPGNight #UtahGamers #FriendlyLocalGameStore
• •🔥 Fresh off the delivery truck! The latest expansion for [Popular Game Name] has landed at Blue Wasatch Games! Limited stock available – swing by and grab your copy before the goblins do! 😉 #NewRelease #BoardGames #TabletopGames #ShopLocalUtah #[GameName]
• •What's hitting your table this weekend, Wasatch gamers? Share your weekend game plans in the comments below! 👇 We love seeing what adventures you're embarking on. #WeekendGaming #CommunityLove #BlueWasatch #TabletopCommunity
• •Blue Wasatch Games: Your Friendly Local Game Store in [City/Area], Utah! More than just shelves of games – we're a community hub for adventurers, strategists, and everyone in between. Discover your next favorite game with us! #FLGS #GamingCommunity #UtahBoardGames
• •Level up your game library! 🚀 This week only, save 15% on all strategy board games over $50. It's the perfect time to snag that epic game you've been eyeing. Visit us in-store for friendly advice and great deals! #BoardGameSale #StrategyGames #BlueWasatchDeals #SupportLocal