Brand Tone

Friendly, Enthusiastic, and Wholesome

Brand Values

• •Human Connection
• •Accessibility and Inclusivity
• •Fun and Entertainment
• •Innovation on Tradition
• •Community-Driven

Best Practices

• •Lead with the "Why": Always center the copy around the core value of connection. Start with the experience (making memories, laughing together) before detailing the product features.
• •Keep it Simple and Upbeat: Use clear, positive, and energetic language. Avoid complex jargon. The copy should feel as easy and accessible as the games themselves.
• •Speak to the Family Manager: While the games are for everyone, the marketing copy should often address the person organizing family activities (typically a parent), highlighting the benefits of easy setup, inclusive fun, and creating quality time.
• •Incorporate Playful Language: Continue using light humor and puns (like "shore you'll love it"). This reflects the "fun" value of the brand and makes the copy more memorable and engaging.
• •Ask Engaging Questions: Prompt user interaction by asking questions related to their own family traditions, game nights, and memories. This reinforces the community value and builds a loyal following.

Social Perception

The public and customers perceive Blue Wasatch Games as a trustworthy, family-focused brand that delivers high-quality, fun, and affordable games.

Copy Examples

• •Less screen time, more laugh time. ✨ Ditch the devices and rediscover the magic of game night. Our games are designed for easy learning and maximum fun, helping you create memories that last a lifetime. #BlueWasatchGames #FamilyGameNight #UnplugAndPlay
• •Headline: Your Next Favorite Memory is Just a Game Away. Sub-headline: Fun, fast, family-friendly games designed to bring everyone together. Free US Shipping on all orders!
• •Subject: Psst... Your weekly dose of family fun is inside! Body Preview: Looking for a reason to gather 'round the table? We've got you covered. Check out our latest deals and find the perfect game for your crew.
• •Headline: The Funniest Food Fight You'll Ever Have! Body: Unleash your inner chef with Plate It Up! This hilarious party game challenges you to create wild dishes from wacky ingredients. Perfect for ages 8+, it’s a recipe for laughter and unforgettable family moments. Ready to get cooking?
• •We believe a simple card game can be the start of a great conversation, a new inside joke, or a treasured memory. That's why we do what we do. What's your favorite game night memory? 🎲 #MoreThanAGame #TabletopGames