Brand Tone

youthful, vibrant, and friendly

Brand Values

• •Customer Satisfaction
• •High-Quality & Unique Designs
• •Affordable & Sustainable Fashion
• •Passion and Integrity
• •Versatility

Best Practices

• •Embrace a Youthful Vocabulary: Use vibrant, energetic, and positive language. Words like "fun," "quirky," "lively," "happy," and "vibrant" should be staples in the brand's lexicon.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "we're," "it's"), ask questions to engage the audience, and adopt a conversational style. The use of endearing terms, if culturally appropriate for the broader audience, can be continued.
• •Highlight the Founder's Passion: Continue to weave Shraddha Jain's personal story and passion for design into the brand narrative. This personal touch strengthens the connection with customers and reinforces the brand's integrity.
• •Focus on the Customer's Feeling: The copy should not just describe the product but also evoke the feeling of wearing itfeeling young, lively, confident, and happy.
• •Be Visually and Tonally Cohesive: Ensure that the fun and vibrant tone of the copy is consistently matched by the visual elements in social media posts, on the website, and in marketing materials. Bright, colorful, and energetic imagery will reinforce the brand's personality.

Social Perception

largely positive; rated 4.1/5 on Justdial; customers praise "pretty dresses" and memorable outfits; strong positive association with founder Shraddha Rathi Jain; collection described as quirky, fun, and a fusion of everyday and lounge wear, resonating with a youthful audience; seen as a dynamic fashion hub committed to fulfilling women's apparel needs with extensive variety.

Copy Examples

• •Sunshine in an outfit! Our new collection is bursting with colors that pop and styles that play. Get ready to turn heads and break hearts. Tap the link in bio to find your new favorite reason to smile. #BlueViolet #NewCollection #FunFashion
• •Be the life of the party, the belle of the ball, or the star of the evening. Whatever the occasion, weve got the outfit that makes it unforgettable. Discover our stunning occasion wear and get ready to shine. #PartyPerfect #BlueVioletStyle
• •Your everyday just got a dose of happy! From breezy dresses to the cutest co-ord sets, our casuals are designed for comfort, style, and all-around good vibes. Dress up your day-to-day! #EverydayStyle #QuirkyAndCool
• •One dress, endless vibes. See how we're styling our 'Lively Lilac Dress' from a casual brunch date to a chic evening out. Sustainable style that keeps up with you. Which look is your favorite? #StyleItYourWay #VersatileFashion
• •Look like a million bucks without spending it. At Blue Violet, we believe fabulous fashion should be for everyone. Explore our collection of head-turning styles that are as friendly on your wallet as they are on your eyes. #AffordableFabulous #BlueViolet