Brand Tone

Passionate & Mission-Driven, Innovative & Scientific, Friendly & Approachable, Conscious & Responsible, Aspirational & Modern

Brand Values

• •Sustainability
• •Taste & Quality
• •Health & Nutrition
• •Innovation
• •Accessibility
• •Ethical Consumption/Compassion
• •Empowerment

Best Practices

• •Emphasize 'Taste & Experience' Alongside Sustainability: While the eco-friendly mission is crucial, always highlight that Blue Tribe products deliver on the taste and texture meat-eaters expect. Avoid purely preachy tones; instead, make sustainability an added benefit to a delicious product.
• •Use Inclusive and Inviting Language: Target non-vegetarians and flexitarians by making the switch feel easy and appealing, not like a sacrifice. Use phrases like 'love meat, love the planet,' 'you don't have to choose,' and 'satisfy your cravings.'
• •Maintain an Optimistic and Empowering Voice: Focus on the positive impact of choosing plant-based options. Empower consumers by showing them that their choices matter and can contribute to a better future.
• •Incorporate Storytelling and Relatability: Share the 'why' behind Blue Tribe, the passion for food and the planet. Use relatable scenarios (e.g., 'smell of sausages,' 'nuggets...nuggets...nuggets') as seen on their 'About Us' page to connect on an emotional level.
• •Be Confident and Innovative in Product Descriptions: Clearly communicate the 'wow' factor of the products – that they are scientifically developed to mimic meat. Use descriptive and appetizing language that evokes sensory experiences (e.g., 'juicy,' 'crispy,' 'sizzling').

Social Perception

Pioneering & Innovative, Eco-Conscious & Ethical, High Quality & Tasty, Celebrity Endorsed & Trendy, Slightly Premium, Solution-Oriented

Copy Examples

• •Headline: Love Meat? Love the Planet? Now You Don't Have to Choose. Body: Dive into the delicious world of Blue Tribe. Our plant-based meats are crafted to satisfy your cravings, sizzle in your pan, and leave a lighter footprint on Earth. Taste the future, today! Call to Action: Explore Our Range & Join the Tribe!
• •Headline: Your Favourite Keema, Now Plant-Powered. Body: Get ready for the same incredible taste, texture, and aroma you adore in traditional keema, made entirely from plants! Blue Tribe’s Plant-Based Keema is packed with protein and flavor, not guilt. Perfect for your family dinners and friendly feasts. Call to Action: Try Our Plant-Based Keema!
• •Headline: Game-Changing Nuggets. Planet-Saving Taste. Body: Crispy, juicy, and oh-so-satisfying! Our Plant-Based Chicken Nuggets are here to revolutionize snack time. Made with innovative food science to mimic everything you love about chicken, while being kind to the Earth. Call to Action: Snack Sustainably!
• •Headline: Make a Small Switch. Make a Big Difference. Body: At Blue Tribe, we believe every meal is a chance to do good. By choosing our delicious plant-based alternatives, you're taking a step towards a healthier you and a healthier planet. It's that simple, and that tasty! Call to Action: Discover Your New Favorite Meal!
• •Headline: The Future of Food is Deliciously Green. And Meaty. Body: We're on a mission to reinvent meat. Blue Tribe offers an incredible range of plant-based options that look, cook, and taste just like the real thing. Join us in creating a more sustainable world, one delicious bite at a time. Call to Action: Shop Blue Tribe Now!