Brand Tone

expressive, trendy, stylish, and individualistic

Brand Values

• •Self-Expression: The core of their brand is enabling customers to showcase their unique style and personality through graphic apparel.
• •Style & Trend-Consciousness: They offer designs that are current and cater to various fashion aesthetics, from western to rock and roll.
• •Quality: They state a commitment to quality and customer satisfaction.
• •Individuality & Uniqueness: The diverse and customizable designs encourage customers to stand out.
• •Accessibility: Offering free shipping over a certain amount makes their fashion more accessible.

Best Practices

• •Embrace Expressive Language: Use words that are vibrant, confident, and tap into the idea of self-expression (e.g., "unleash," "rock," "vibe," "statement," "own it").
• •Stay Current and Relevant: Reference current trends (where appropriate) and pop culture, especially if it aligns with specific designs (like music or vintage themes).
• •Highlight Individuality and Customization: Regularly remind customers that they can find or create something unique to them. Use phrases like "your style," "make it yours," "custom design."
• •Maintain a Confident and Slightly Edgy Voice (where appropriate): Depending on the specific design, the copy can lean into a confident, sometimes slightly rebellious or playful tone, reflecting the nature of graphic tees.
• •Focus on the "Why": It's not just a t-shirt; it's a way to express passion, nostalgia, or a personal brand. Connect the apparel to the feeling or identity it represents for the wearer.

Social Perception

Customers likely perceive "Blue Tomato Tees" as a go-to online store for unique and statement-making graphic apparel. The brand is probably seen as modern and in tune with current graphic tee trends, particularly those related to music and pop culture nostalgia. The availability of custom options likely contributes to a perception of the brand as flexible and focused on individual customer desires. Those who purchase from them are likely looking to express a specific interest, affiliation, or a general sense of style through their clothing.

Copy Examples

• •Headline: "Your Vibe. Your Tee. Unleash Your Style." Body: "Don't just wear a t-shirt, make a statement. At Blue Tomato Tees, we're all about graphic apparel that screams YOU. From vintage vibes to fresh designs, find the tee that tells your story. Shop now and let your wardrobe do the talking."
• •Social Media Post: "Old school cool meets new school style. 🎤 Rock that bootleg rap tee or a design that's uniquely yours. What story will your Blue Tomato Tee tell today? #BlueTomatoTees #GraphicTees #StreetStyle #ExpressYourself #CustomApparel"
• •Product Description Snippet (for a rock-themed tee): "Crank up the volume on your style with our 'Midnight Rider' graphic tee. This isn't just a shirt; it's an attitude. Soft, durable, and designed to turn heads. Ready to rock your look?"
• •Email Subject Line: "🔥 Fresh Drops & Custom Style? Yes, Please!" Email Body Preview: "Hey [Customer Name], your search for the perfect graphic tee ends here. Discover our latest arrivals or design your own masterpiece. It's time to wear your personality."
• •Promotional Ad: "Why blend in when you were born to stand out? Blue Tomato Tees: Graphic apparel for the bold, the expressive, and the unapologetically unique. Free shipping on orders over $75. Design your vibe today!"