Brand Tone

Friendly, Welcoming, Local, Community-Oriented, Comforting, Cozy, Simple, and Direct

Brand Values

• •Quality of Ingredients
• •Customer Experience
• •Community Focus
• •Tradition/Comfort
• •Authenticity

Best Practices

• •Always Emphasize "Homemade" and Freshness: Consistently highlight that food items, especially cakes, scones, and soups, are made in-house. This reinforces quality and authenticity.
• •Maintain a Friendly, Local Voice: Use warm, inviting language. Refer to the local area (The Quay, New Ross) to strengthen community connection. Use emojis where appropriate on social media to keep the tone light and approachable.
• •Focus on Comfort and Coziness: Use words and phrases that evoke warmth, comfort, and a pleasant escape (e.g., "cozy up," "perfect treat," "relax and enjoy").
• •Be Direct and Informative: Clearly communicate specials, new items, and what customers can expect, but do so with a welcoming and enthusiastic tone rather than a purely transactional one.
• •Engage Genuinely: When responding to comments or reviews, personalize the responses and reflect the same friendly and appreciative tone used in posts. Show that real people are behind the brand.

Social Perception

Positive Local Eatery, Known for Homemade Goods, Friendly Service, Cozy Atmosphere

Copy Examples

• •Instagram Post (Image of a fresh scone with jam and cream): Nothing beats a classic! ☀️ Our freshly baked, homemade scones are waiting to make your Tuesday a little brighter. Pop down to The Quay and treat yourself! #BlueTeapot #NewRoss #HomemadeGoodness #SconeLove #TeaTime
• •Facebook Update: Happy Monday, New Ross! 👋 Chase away those Monday blues with our comforting soup of the day and a delicious, made-in-house sandwich. Perfect for a cozy lunch break at The Quay! See you soon! 😊 #BlueTeapotCafe #SupportLocalNR #LunchSpecial #ComfortFood
• •Instagram Story (Short video panning over various cakes): Sweeten your day! 🍰 Which of our homemade cakes is calling your name today? Come find your favourite at Blue Teapot, right here on The Quay! #CakeHeaven #NewRossEats #BlueTeapotTreats #SupportLocal
• •Local Ad Copy: Your cozy corner at The Quay. Blue Teapot offers delightful homemade cakes, specialty teas & coffees, and hearty light lunches. A warm welcome and a tasty treat are always waiting for you in New Ross. Visit us today!
• •Response to a positive customer review: Thank you so much for your lovely words! We're thrilled you enjoyed our homemade treats and the cozy atmosphere. Our team works hard to make everyone feel welcome at The Quay! Hope to see you again soon! 💙