Brand Tone

Professional and Expert, Innovative, Sustainable and Responsible, Solution-Oriented, Confident and Visionary

Brand Values

• •Sustainability
• •Innovation
• •Quality and Excellence
• •Environmental Responsibility
• •Partnership and Collaboration
• •Impact

Best Practices

• •Prioritize Sustainability Keywords: Consistently integrate terms like 'sustainable,' 'eco-friendly,' 'renewable,' 'recycled,' 'circular,' 'carbon neutral,' and 'reduced CO2 emissions' authentically into all communications.
• •Highlight Expertise and Innovation: Use language that reflects knowledge, experience (e.g., 'nearly three decades'), and a forward-thinking approach ('innovative solutions,' 'materials of tomorrow').
• •Maintain Professionalism: Especially in B2B communications (LinkedIn, website), ensure language is clear, concise, and expert-driven. Avoid overly casual slang or jargon that clients may not understand.
• •Emphasize Solutions and Benefits: Focus on how Blue Standard Inc. helps businesses solve challenges, meet sustainability goals, and create better products. Frame services and materials in terms of their positive impact.
• •Be Visionary but Grounded: While conveying a bold vision for a sustainable future, back it up with tangible actions, certifications (like Climate Neutral), and specific examples of their work or products (like BetterBone).

Social Perception

Knowledgeable and innovative player in the sustainable materials and manufacturing sector. A partner capable of providing end-to-end sustainable solutions, from material development to manufacturing. Products are perceived positively due to the emphasis on health, safety, and eco-friendliness.

Copy Examples

• •Innovating for a Greener Tomorrow: The Blue Standard in Sustainable Materials. At Blue Standard Inc., we don't just manufacture; we pioneer. With nearly 30 years of expertise in material science, we transform recycled and renewable resources into premium, eco-friendly solutions. Partner with us to build a sustainable future, one product at a time.
• •Beyond 'eco-friendly.' We're creating the Blue Standard for sustainable manufacturing. Our Climate Neutral Certified operations and innovative materials help businesses reduce their carbon footprint and meet global compliance with confidence. Discover how. #SustainableManufacturing #MaterialScience #Innovation #CarbonNeutral
• •Rethink Your Supply Chain. Blue Standard Inc. offers end-to-end support, from sustainable sourcing and material development to in-house manufacturing and lifecycle assessments. Let our European excellence and American diligence bring your sustainable product vision to life, efficiently and responsibly.
• •Material Integrity, Planet Integrity. Blue Standard Inc. develops revolutionary materials from waste streams and renewable inputs, reducing CO2 emissions by up to 97%. Elevate your products with our sustainable, high-quality alternatives and lead your market in eco-innovation.
• •Blue Standard Inc.: Decades of dedication to a brighter, bluer future. We merge cutting-edge material science with a commitment to the planet, crafting scalable, sustainable solutions. Join us in setting a new standard for consumer goods and beyond.