Brand Tone

Welcoming & Friendly, Approachable & Personal, Helpful & Curated, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Quality & Uniqueness: They "search high and low to find beautiful, timeless and unique pieces." Commitment to "quality and originality" is noted.
• •Customer Connection & Experience: Creating a welcoming atmosphere and offering personal assistance are key. They aim for a "delightful shopping experience."
• •Making Women Feel Good: The core mission is to help customers find items that make them feel good, whether it's a gift for themselves or others.
• •Homeliness & Comfort: The idea of feeling "at home" in the boutique is a recurring theme.
• •Timeless Style: They focus on pieces that "will work for years to come."

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly and inviting tone. Use words like "welcome," "hello," "cozy," "your space," and "we'd love to see you."
• •Emphasize the "Why": Remind your audience of the boutique's mission – helping them find unique items that bring joy and make them feel good, whether for themselves or as gifts.
• •Tell the Story: Weave in the personal touch of the mother-daughter duo and their passion. This makes the brand more relatable and less transactional.
• •Focus on Curation and Uniqueness: Highlight that items are carefully selected, timeless, and special, setting the boutique apart from mass-market retailers.
• •Engage and Build Community: Ask questions, invite interaction, and use language that fosters a sense of belonging, both online and in-store. Reference local connections when appropriate.

Social Perception

Positive & Inviting, Trusted Local Business, Source of Unique Finds, Personalized Service

Copy Examples

• •Instagram Post (New Arrivals - Clothing): "Hello, sunshine! ☀️ Step into effortless style with our latest collection of breezy dresses and chic tops. Each piece is handpicked to make you feel fabulous and ready for any adventure. Come find your new favorite – we can't wait to help you style it! #BlueSpruceStyle #NewCollection #WoosterOhio #ShopLocal"
• •Facebook Ad (Home Decor Focus): "Make your house a 'home sweet home' with unique treasures from Blue Spruce Boutique. ✨ From cozy throws to charming accents, we've curated a collection that brings warmth and personality to any space. Visit us in downtown Wooster or shop online – let's make your home feel like you! #HomeDecor #BlueSpruceBoutique #WoosterShopping #UniqueGifts"
• •Email Newsletter (General Promotion/Brand Story): "Hi [Customer Name], At Blue Spruce, we believe shopping should feel like visiting a dear friend. That’s why Kinsey and Michelle (our mother-daughter team!) pour their hearts into finding unique, beautiful pieces that you’ll adore for years to come. Whether you’re treating yourself or finding that perfect gift, we’re here to make it special. Pop in and say hi this week – we’ve always got something new to share! #YourHomeAwayFromHome #BlueSpruceFamily"
• •Website Banner (Promoting Jean Bar): "Your Perfect Pair Awaits! 👖 Let us help you discover life-changing denim at our Jean Bar. Style, comfort, and the perfect fit – all in one place. Visit Blue Spruce Boutique today! #JeanBar #PerfectFitDenim #BlueSpruceWooster"
• •Instagram Story (Behind the Scenes/Engagement): "(Video of staff smiling and arranging new items) Just a little peek at the pretty new things landing in the shop today! 😍 What are you hoping to find on your next visit? Let us know in the comments – we love hearing from you! #ShopLife #BlueSpruceBTS #CommunityLove"