Brand Tone

Personal and Approachable, Helpful and Accommodating, Passionate and Genuine, Professional and Trustworthy.

Brand Values

• •Quality Craftsmanship
• •Personalization
• •Customer-Centricity
• •Joy and Celebration
• •Authenticity

Best Practices

• •Always Use a Personal Voice: Continue to write from Vicky's perspective ("I," "we," "my studio"). This is a powerful differentiator that builds trust and a direct relationship with customers.
• •Highlight the "Handmade" and "Bespoke" Nature: Consistently use keywords like "handmade," "custom," "personalized," "bespoke," and "designed for you" to reinforce the brand's core value proposition.
• •Focus on the Occasion, Not Just the Product: Frame your copy around the life event (the wedding, the birthday, the christening). Sell the feeling and the memory that your product helps create, not just the card or gift itself.
• •Incorporate Social Proof: Regularly feature customer testimonials, reviews, and user-generated photos in your marketing copy to build credibility and show new customers that they are in safe hands.
• •Maintain a Helpful and Open Tone: Always end with a clear and friendly call to action that encourages communication. Phrases like "Just ask," "Send me a message," or "I'm always happy to help" reinforce the brand's approachable and customer-centric values.

Social Perception

Highly Trusted, High-Quality Provider, Exceptional Service, and Community-Oriented.

Copy Examples

• •It’s all in the details. ✨ From the delicate watercolour florals to the crisp letterpress, we believe your wedding stationery should be as unique as your love story. We loved bringing this custom suite to life for a wonderful couple! Planning your big day? Send us a message - we'd be honoured to help create your dream invitations.
• •Beautifully Crafted, Perfectly Personal. Welcome to Bluesky's creation, where we design bespoke stationery and gifts for life's most cherished moments. Let's create something wonderful together.
• •Make their day truly special with a card that’s anything but ordinary. Each one is designed by hand in our Yorkshire studio and can be personalized with your own message, name, and age. Printed on luxurious, thick cardstock, it’s a small detail that makes a big impression and a keepsake they'll want to hold onto.
• •Your wedding day is unique. Your invitations should be too. At Bluesky's creation, Vicky works with you to design stationery that perfectly captures your style. From save-the-dates to thank you cards, get the personal touch you won't find anywhere else. See our collection and read our 5-star reviews!
• •A little something to make them smile | New in for Spring