Brand Tone

Professional, High-Quality, Accessible, Empowering, Trendy, Fashion-Forward, Trustworthy, Reliable, Friendly, and Approachable

Brand Values

• •Quality: High-quality ingredients, high-quality affordable gel polish, professional salon quality.
• •Accessibility/Inclusivity: Bringing salon luxury to home users, suitable for nail enthusiasts and nail technicians alike.
• •Ethical Practices: Vegan-Friendly & Cruelty-Free, never test on animals, registered by The Vegan Society. They also state their products are 7-free and don't contain common harmful chemicals.
• •Innovation & Trend-Consciousness: Offering a huge selection and keeping up with latest nail trends.
• •Customer Satisfaction: Ensuring customers leave satisfied with their finished look and that products are guaranteed to keep your clients happy.
• •Durability & Performance: Long-lasting, chip-resistant, flawless for up to 21 days.

Best Practices

• •Balance Professionalism with Accessibility: Use clear, confident language that highlights product quality and performance ("salon-quality," "chip-resistant") but also emphasizes ease of use for home application ("effortlessly you," "easy-to-use").
• •Consistently Highlight Ethical Values: Regularly integrate phrases like "vegan," "cruelty-free," and "ethically made" into product descriptions, social media posts, and "About Us" sections to reinforce this core value.
• •Emphasize Durability and Results: Focus on the tangible benefits like "up to 21 days of wear," "high-gloss finish," and "flawless results" to build trust and convey product efficacy.
• •Stay Current and Trendy: Use vibrant, descriptive language when talking about colors and collections. Refer to current trends or seasonal palettes to maintain a fashionable and relevant voice.
• •Be Empowering and Inspiring: Encourage creativity and self-expression ("Unleash Your Inner Nail Artist," "What masterpiece will you create?"). Position the products as tools that help users achieve their desired look and feel confident.

Social Perception

Positive for product performance, good value, trusted by professionals and home users, ethically sound, and potential mixed brand recognition.

Copy Examples

• •Headline: Salon-Perfect Nails, Effortlessly You. Body: Discover Bluesky Professional: Your secret to vibrant, long-lasting gel nails without the salon price tag. Vegan, cruelty-free, and dazzling for up to 21 days. Shine on! Call to Action: Shop the Collection
• •Headline: Unleash Your Inner Nail Artist. Body: From bold neons to chic nudes, Bluesky Professional offers a universe of color for your creativity. Our easy-to-use, professional-grade gel polishes deliver flawless, chip-resistant results. What masterpiece will you create today? Call to Action: Explore Colors
• •Headline: Ethical Beauty That Lasts. Body: Look good, feel good. Bluesky Professional is proudly vegan and cruelty-free. Experience weeks of stunning, high-gloss shine with a clear conscience. Call to Action: Learn Our Values
• •Headline: Professionals Trust Bluesky. You Can Too. Body: Loved by nail techs and beauty enthusiasts worldwide, Bluesky Professional delivers durable, high-shine gel polish that’s built to last. Elevate your nail game with the quality you deserve. Call to Action: Find Your Perfect Shade
• •Headline: Trending Now: Your Nails, But Better. Body: Stay ahead of the curve with Bluesky Professional’s latest gel polish collections. Achieve that fresh-from-the-salon look with our vibrant, long-wearing formulas. Get ready for compliments! Call to Action: Shop New Arrivals