Brand Tone

Empowering, Creative, and Approachable

Brand Values

• •Ethical Consciousness
• •Quality & Durability
• •Innovation & Safety
• •Accessibility
• •Community

Best Practices

• •Always integrate the core valuesespecially "Vegan" and "Cruelty-Free"into your messaging, whether it's a social media hashtag or a product description. This reinforces brand identity.
• •Frame your copy around what the customer can do and create. Use active, inspiring verbs. Instead of "Our polish is good," say "Create your masterpiece" or "Achieve the perfect manicure."
• •While highlighting the professional quality of the products, avoid overly technical or exclusive jargon. Explain the benefits (e.g., "7-Free formula") in simple, clear terms that resonate with both pros and hobbyists.
• •Actively invite engagement. Ask questions in your social media captions ("What color are you rocking this week?"), encourage users to share their looks using a specific hashtag, and write in a conversational, friendly manner that makes the brand feel like a peer.
• •The brand is about color and creativity. Use vivid, descriptive adjectives to talk about shades and finishes. Your copy should be as colorful and inspiring as the product itself. Pair strong copy with high-quality images and videos of the product in action.

Social Perception

The general perception of BLUESKY is highly positive; customers view it as a reliable and valuable brand, widely regarded as the go-to for affordable, long-lasting gel manicures. It is consistently recommended for its performance relative to its price, with both home users and some professionals stating it performs as well as more expensive brands. The brand has successfully carved out a niche as a smart, cost-effective choice without a significant compromise on quality.

Copy Examples

• •Your mood. Your style. Your art. With over 1000 vegan and cruelty-free shades, what will your nails say about you today? Express yourself with color that lasts. #BlueskyBeauty #VeganNails #NailArt
• •Professional Results That Last. Salon-Perfect Nails at Home. Discover our 14-day, chip-free promise. 100% Vegan & Cruelty-Free. Shop Starter Kits Now.
• •Unleash your bold side. Our classic Cherry Red delivers intensely pigmented, high-gloss shine that won't fade. Our innovative 7-Free, vegan formula glides on smoothly and cures to a flawless, hard-wearing finish that lasts for weeks. Perfect for a timeless look or as the foundation for your next nail art masterpiece.
• •Subject: Tired of chipped nails? Your forever manicure is here. Body: Life's too busy for manicures that don't last. Get the strength, shine, and durability of a salon gel manicure from the comfort of your home. BLUESKY offers vibrant, vegan, and cruelty-free polishes that stay flawless for over 14 days. Ready to change your nail game? Explore our new collection.
• •Headline 1: BLUESKY Gel Polish Spain Headline 2: Vegan & Cruelty-Free Nails Description: Get Salon-Quality Manicures at Home. Over 1000 Colors. 14+ Days of Chip-Free Wear. Shop Now for Long-Lasting, Vibrant Nail Polish.