Brand Tone

Inspiring and Empowering, Trendy and Fashion-Forward, Approachable and Friendly, Professional

Brand Values

• •Quality and Innovation
• •Self-Expression and Individuality
• •Ethical Practices (Vegan & Cruelty-Free)
• •Customer Focus & Community
• •Accessibility

Best Practices

• •Emphasize "Dare To Be You": Consistently weave the message of self-expression, confidence, and individuality into all communications. Use empowering language.
• •Highlight Ethical Choices: Regularly mention the vegan, cruelty-free, and "7-free" aspects of the products. This reinforces a core brand value and appeals to conscious consumers.
• •Stay Current and Trendy: Use language that reflects current beauty and fashion trends. Announce new collections with excitement and connect them to seasonal styles.
• •Maintain an Approachable Authority: Provide tips, tutorials, and product information in a way that is easy to understand for home users but still credible for professionals. Balance fun, engaging content with informative details about product quality and benefits.
• •Visual Storytelling Alignment: Ensure that the copy consistently aligns with the vibrant, colorful, and creative visuals used on social media and the website. The tone should match the energy of the imagery.

Social Perception

Popular and affordable option for gel manicures at home and in salons. Growing and trendy, actively launching new seasonal collections and staying current with nail fashion trends. Efforts to connect with a younger, trend-conscious audience.

Copy Examples

• •Unleash your inner artist. ✨ Our new [Collection Name] collection is here to help you express every shade of you. Vegan, cruelty-free, and salon-quality for nails that speak volumes. #BlueskyDareToBeYou #GelNails #NewCollection
• •Why blend in when you were born to stand out? BLUESKY brings you vibrant, long-lasting gel polish so you can rock your unique style with confidence. What color tells your story today? #BeBoldBeBluesky #VeganBeauty #NailInspo
• •From runway trends to your fingertips. 💅 Discover the [Season/Trend] must-have shades with BLUESKY. Salon-perfect finish, ethically made, and designed for self-expression. #BlueskyColors #TrendyNails #CrueltyFreeBeauty
• •Your nails are a canvas. Your style is the masterpiece. BLUESKY provides the high-pigment, long-wear gel polish to bring your vision to life. Ethically fabulous, always. #DareToBeYou #BlueskyNailArt #VeganNails
• •Confidence looks good on you. And so does a flawless manicure! 😉 Get 21 days of chip-free, vibrant color with BLUESKY gel polish. Express yourself, beautifully and responsibly. #BlueskyGlobal #LongLastingNails #EthicalBeauty