Brand Tone

Sophisticated, Elegant, Aspirational, Exclusive, and Authoritative

Brand Values

• •Luxury & Exclusivity: Offering the finest quality products and curating an unmatched collection from the world's most coveted brands for an affluent clientele.
• •Heritage & Leadership: Established in 1981, Blue Salon positions itself as a national leader and the foremost luxury destination in Qatar.
• •Premium Quality & Craftsmanship: Dedication to showcasing the highest level of craftsmanship in their luxury goods.
• •Unparalleled Service: Prioritizing lasting relationships with clients and offering a seamless, extraordinary shopping experience.
• •Authenticity: Believing in offering niche products that stand the test of time, reflecting the true essence of luxury.
• •Innovation: While rooted in tradition, constantly striving for innovation, exploring new ideas and trends to redefine indulgence.
• •Community: Cultivating a loyal customer base through exceptional experiences.

Best Practices

• •Embrace Elevated Vocabulary: Use refined language that reflects sophistication and luxury. Words like "curated," "bespoke," "iconic," "timeless," "artistry," "indulge," and "discover" align well. Avoid overly casual slang or colloquialisms.
• •Highlight Exclusivity and Craftsmanship: Emphasize what makes products and brands special – limited editions, unique materials, heritage, and meticulous craftsmanship. This reinforces the value and prestige associated with Blue Salon.
• •Speak to Aspirations: Connect with the desires of the target audience for a refined lifestyle, status, and beauty. The copy should evoke a sense of aspiration and the transformative power of luxury.
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the high-quality, elegant visuals used across all platforms. The message should be consistent whether it's a product description, a social media caption, or an email newsletter.
• •Narrate the Experience: Go beyond just describing products. Tell a story about the experience of owning, wearing, or gifting these luxury items. Convey the feeling of indulgence and the impeccable service Blue Salon offers.

Social Perception

Customers generally perceive Blue Salon as a premier, trustworthy destination for luxury goods in Qatar. They associate it with high-quality international brands, exclusivity, and a sophisticated shopping environment. The staff is often praised for being attentive. The public, particularly within Qatar and the GCC region, views Blue Salon as an established and prestigious institution in the luxury retail sector. Its long history and association with major international luxury brands contribute to this perception. It is seen as a symbol of refined living and taste.

Copy Examples

• •Define your essence. Discover the latest fragrance from [Luxury Brand], a symphony of rare notes, exclusively at Bluesalon.com.
• •A legacy of luxury, since 1981. Blue Salon continues to bring you the world's most exceptional watchmaking artistry. Experience timeless precision.
• •Elevate every moment. From statement fashion to exquisite home décor, curate your world of sophistication with Blue Salon’s coveted collections.
• •The art of gifting, perfected. Find an unforgettable expression of luxury for those who deserve the extraordinary, only at Blue Salon.
• •Luxury at your fingertips. Explore and indulge in the world of Blue Salon with our seamless online experience and dedicated client service. Your journey into refinement begins now.