Brand Tone

Curated & Discerning, Creative & Artistic, Independent & Authentic, Welcoming & Community-Focused, Stylish & Contemporary

Brand Values

• •Independence
• •Creativity & Originality
• •Quality & Craftsmanship
• •Community & Connection
• •Cultural Appreciation

Best Practices

• •Emphasize "Curated" and "Independent": Consistently use language that highlights the selective nature of the product range and the store's independent spirit. Words like "handpicked," "artisan," "exclusive," "independent," and "visionary" reinforce this.
• •Tell a Story (Brand and Product): Frame product descriptions and brand messaging around the story of the designers, the craftsmanship, or the inspiration behind the items. This connects with the "creative" and "cultural" values.
• •Maintain a Welcoming and Inclusive Voice: Even when highlighting exclusivity in product selection, the overall tone should remain approachable and inviting, reflecting the "friendly staff" and "community" aspects.
• •Focus on Authenticity and Uniqueness: Avoid generic marketing language. Use specific details and genuine enthusiasm to describe products and the brand experience, appealing to customers seeking something different from mass-market offerings.
• •Be Visually Congruent: Ensure the language used in copy aligns with the visual branding (website, social media imagery). If the visuals are artistic and contemporary, the copy should mirror this with a sophisticated yet accessible tone, avoiding overly casual or overly formal language.

Social Perception

A unique and "magical" shopping destination, A "treasure trove" of interesting and diverse products, A store with exceptional customer service and friendly, knowledgeable staff, A champion of independent and creative brands, A reliable source for quick shipping.

Copy Examples

• •Headline: Beyond the Mainstream. Discover Your Signature. Body: At Blues, we curate a world where independent visionaries and timeless style converge. Explore unique pieces from global artisans and local creators, handpicked for those who dress with intention. Call to Action: Explore New Arrivals.
• •Headline: More Than Just a Store. It's a Conversation. Body: Blues is a home for creative expression, a space where design, culture, and community meet. Step into our world of curated fashion, intriguing publications, and unique curiosities. Call to Action: Visit Us on Broad Street | Shop Online.
• •Headline: Artfully Selected. Authentically You. Body: Forget fast fashion. Embrace enduring style with Blues. We champion independent designers and artist-led brands that bring passion and originality to every piece. Call to Action: Discover Brands We Love.
• •Headline: Your Bristol Haven for Creative Finds. Body: Fiercely independent, wildly creative. Blues brings you a handpicked collection of clothing, footwear, and curiosities that tell a story. Experience the difference. Call to Action: What Will You Discover?
• •Headline: The Blues Ethos: Independent Spirit, Global Style. Body: From sought-after international labels to Bristol's brightest talents, our collection is a testament to style with substance. Find pieces that resonate. Call to Action: Shop the Collection.