Brand Tone

Youthful, Trendy, Enthusiastic, Passionate, Approachable, Friendly, Ethically Conscious, Purpose-Driven, Authentic, Independent

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Heritage & Nostalgia
• •Ethical Practices

Best Practices

• •Continuously weave in the brand's heritage (est. 1997, market stall beginnings) and its core commitment to sustainability and reworking. This reinforces authenticity and values.
• •Use contemporary, slightly informal language, emojis where appropriate (especially on social media), and hashtags that resonate with a younger, trend-aware audience. Keep it enthusiastic and passionate.
• •Don't just sell a vintage jacket; sell the story, the uniqueness, the sustainable choice, the craftsmanship of a reworked item. Explain the "Remade in England" concept.
• •Incorporate a friendly, approachable, and sometimes humorous tone (like the answerphone message). Share behind-the-scenes glimpses or stories that show the human side of the brand.
• •While the core tone remains, adapt the specific delivery for each platform. Instagram and TikTok can be more visual and trend-led, while website copy might be slightly more descriptive but still carry the same enthusiastic and ethical undertones. Ensure all touchpoints, from product descriptions to customer service replies, echo the brand's voice.

Social Perception

Go-To Vintage Destination, Sustainable Fashion Leader, Trendy & Unique, Community Focused (Local), Generally Good Value, Sometimes Pricey

Copy Examples

• •Headline: Your Wardrobe's Missing Piece? Found It. 🌍♻️ Body: Dive into decades of style! From 70s flares to 90s grunge, our handpicked vintage and in-house Reworked gems are waiting to tell their next story with you. Sustainable, unique, and so you. #BlueRinseRewear Call to Action: Shop New Arrivals
• •Headline: Not Fast Fashion. Forever Fashion. ✨ Body: We don't do throwaway. Our Remade in England collection takes forgotten treasures and gives them a fresh new life, right here in Yorkshire. Wear the change you want to see. #SustainableStyle #ReworkedRevolution Call to Action: Discover Remade
• •Headline: Kilo Sale Incoming! Your Vintage Haul Awaits. ⚖️🔥 Body: Heads up, treasure hunters! Our legendary Kilo Sale is back. Get ready to rummage for unique vintage gold – pay by weight, love it forever. Dates & deets on our site. Don't miss out! #BlueRinseKiloSale #VintageBargain Call to Action: Get Kilo Sale Info
• •Headline: Fresh Drops. Old Soul. ✌️ Body: New (old) goodies just landed! Each piece handpicked and full of character. Express your unique vibe without costing the Earth. That's the Blue Rinse way. #VintageFinds #DressDifferent Call to Action: Explore What's New
• •Headline: From Market Stall to Your Go-To. Still Keeping it Real. 🤘 Body: Born in '97 with a passion for vintage and a sewing machine. We're still all about unique finds, sustainable style, and giving threads a second chance. Come say hi in-store or browse online! #BlueRinseStory #VintageCommunity Call to Action: Visit Us