Brand Tone

Enthusiastic & Passionate, Community-Oriented & Local, Direct & Sales-Driven, Informal & Accessible, Helpful

Brand Values

• •Variety & Selection
• •Accessibility & Convenience
• •Passion for Gaming & Pop Culture
• •Customer Service
• •Value

Best Practices

• •Know Your Audience: Speak their language. Use common gaming terms, pop culture references (where appropriate), and an enthusiastic tone that resonates with gamers and collectors.
• •Be Genuinely Enthusiastic: Let the passion for video games and collectibles shine through in every post. Use emojis and exclamations to convey excitement, but don't overdo it.
• •Maintain a Local Touch (while appealing nationally): Continue to reference the Medellín store in relevant communications, fostering that community feel, while ensuring online calls-to-action are clear for nationwide customers.
• •Clear Calls to Action: Always guide the user on what to do next – visit the website, send a WhatsApp, come to the store. Make it easy for them to purchase.
• •Visual Consistency: While this is about copywriting, the text should complement the visuals. Ensure the tone of the copy matches the style of the images and videos being shared on platforms like Instagram and TikTok.

Social Perception

Blue Panther Videogames is likely perceived as a dedicated local hub for gamers and collectors in Medellín, with a broader reach throughout Colombia via their online store. They are perceived as a source for a wide array of gaming and collectible products, including potentially hard-to-find or imported items.

Copy Examples

• •New Arrival Post: Level up your collection! 🔥 The latest [Game/Funko Title] just landed at Blue Panther! Be the first to grab yours. Shop online or visit us in Medellín! 👉 bluepanther.store #NewRelease #[Game/Brand]
• •Promotion/Sale Post: Weekend DEAL ALERT! 🎮 Score [Discount]% off on all [Product Category] or grab [Specific Product] for just [Price]! Don't miss out, panther-style savings await! Link in bio. #GamingDeals #BluePantherSale
• •Community Engagement Post (e.g., for Instagram story poll): Gamers, we need your wisdom! 🧠 What retro console deserves a massive comeback? Vote now & let's see who wins! #RetroGaming #GamingCommunity #BluePantherVideogames
• •Service Highlight Post (Import Service): Dreaming of a rare collectible or a game not available here? 🌍 Blue Panther brings it to you! DM us your import wishlist, and we'll make the magic happen. #Importer #Collectibles #WeGotYou
• •TikTok Video Concept: (Fast-paced montage of new Funko Pops, ending with text overlay) Unbox the AWESOME! 🤩 New Funkos hitting our shelves and bluepanther.store NOW! Which one are you hunting? #FunkoPop #Collector #BluePantherHaul