Brand Tone

friendly, reassuring, and health-conscious

Brand Values

• •Health and Wellness
• •Quality and Trust
• •Customer-Centricity
• •Simplicity and Accessibility
• •Modernity

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "blue light filtering lenses," explain what that means for the customer: "less eye strain," "better sleep," "fewer headaches."
• •Use a Conversational and Empathetic Tone: Write as if you're talking to a friend. Acknowledge their problems ("Tired of eye strain?") and offer a simple solution.
• •Keep it Simple and Clear: Avoid overly scientific or technical language. The message should be easy for everyone to understand.
• •Incorporate a Sense of Wellness and Care: Position the brand as one that cares about its customers' health and well-being. Use words like "protect," "soothe," and "comfort."
• •Maintain Visual Consistency: Ensure that the visual elements (images, colors, fonts) across all platforms align with the friendly, clean, and modern aesthetic of the brand.

Social Perception

Based on the available information, the social perception of BLUE OPTICS® within its target market appears to be positive. Customers who have left reviews on the company's website express satisfaction with the product's ability to alleviate eye strain and headaches associated with screen time. The brand is perceived as a helpful and reliable provider of a necessary accessory for modern life.

Copy Examples

• •Your eyes work hard. Give them a break. Long hours in front of a screen? Our blue light glasses protect your eyes, reduce headaches, and help you sleep better. See the difference.
• •The perfect study partner. Late-night study sessions just got easier on your eyes. Focus longer and feel better with BLUE OPTICS®.
• •From screen time to sweet dreams. Don't let blue light from your devices ruin your sleep. Wear our glasses in the evening and enjoy a more restful night.
• •Style that protects. Who says you can't look good while protecting your eyes? Discover our collection of stylish frames and find your perfect pair.
• •Happy eyes, happy kids. Protect your children's developing eyes from the digital world. Our kids' collection is durable, comfortable, and parent-approved.