Brand Tone

Passionate & Enthusiastic, Fan-Centric, Informal & Approachable, Aspirational

Brand Values

• •Community
• •Passion for Blue Lock
• •Quality & Authenticity (Stated)
• •Fan Service/Dedication

Best Practices

• •Immerse in the Source Material: Regularly use and reference terminology, character traits, key plot points, and the overall vibe of Blue Lock. This shows authenticity to fellow fans (e.g., egoist, awaken, lock off).
• •Speak Fan Language: Use an enthusiastic, slightly informal, and passionate tone that resonates with anime fans. Avoid overly corporate or generic marketing speak. Address the audience as part of a community or team.
• •Focus on Exclusivity and For Fans, By Fans Appeal: Highlight what makes the products special for a Blue Lock enthusiast. Even if not literally by fans, the curation and presentation should feel like it is.
• •Visual-Copy Synergy: Ensure the tone of the copy matches the visuals used in ads, social media, and on the website. If the visuals are dynamic and action-packed, the copy should reflect that energy.
• •Maintain Consistency Across All Platforms: Whether it's an Instagram caption, a product description, an email, or a website banner, the core brand voice (passionate, fan-centric, aspirational) should be recognizable. Create a mini-style guide with key phrases and do/don't examples for anyone writing copy.

Social Perception

High Demand, Enthusiastic Fanbase, Potential for Skepticism, Appreciation for Quality and Accuracy

Copy Examples

• •Egoists, assemble! 🔥 Your obsession just hit a new level. The [Character Name] official jersey is HERE. Crafted with the precision of a game-winning goal, this is more than merch – it's your new uniform. Ready to awaken your inner striker? Shop link in bio! #BlueLock #IsagiShop #UnleashYourEgo #[CharacterName]
• •Welcome to the Lock-Off! This isn't just a store; it's the training ground for every Blue Lock fanatic. Gear up with exclusive apparel, figures, and accessories that scream your passion. Join the Isagi Shop team – your journey to becoming the ultimate fan starts now!
• •Capture the raw intensity of [Character Name]'s defining moment! This meticulously detailed figure brings their unstoppable spirit right to your sanctuary. Feel the electric aura and relentless drive that makes them a true Blue Lock legend. Add this masterpiece to your collection and prove your dedication. Limited stock – don't get locked out!
• •⚽️ New Arrivals: Your Ego is Calling, Isagi Shop Has Answered! *(Body Snippet):* Hey [Customer Name], feeling that itch for something new? We've just dropped a fresh collection of Blue Lock gear that's guaranteed to make you the MVP of any fan gathering. From cozy hoodies to display-worthy collectibles, find your next obsession here...
• •Tired of mediocre merch? At Isagi Shop (formerly blue-lock-shop.myshopify.com), we live and breathe Blue Lock! We’re a community of die-hard fans bringing you high-quality, authentic gear that truly represents your favorite strikers. Level up your fan game. Shop Now!