Brand Tone

Friendly and Relatable, Direct and Benefit-Oriented, Informative yet Casual, Youthful and Trendy (on TikTok), Trustworthy and Customer-Centric

Brand Values

• •Health and Wellbeing
• •Quality and Comfort
• •Family and Authenticity
• •Practicality and Innovation
• •Customer Satisfaction

Best Practices

• •Speak Directly to Your Audience's Pain Points: Acknowledge the common issues of digital eye strain, headaches, and sleep disruption, then immediately offer Tego as the clear solution. (e.g., "Struggling with tired eyes? We can help.")
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain the benefits in everyday language that everyone can understand. (e.g., "Less blue light means better sleep.")
• •Maintain a Friendly and Approachable Voice: Use contractions (you're, it's), ask questions, and write as if you're talking to a friend. The "family behind the brand" angle supports this.
• •Focus on Benefits, Not Just Features: While mentioning TR90 frames is good, emphasize what that means for the customer (lightweight, comfortable all day).
• •Be Consistent Across All Channels: While the style might adapt slightly (e.g., more emojis on TikTok), the core message, values (health, comfort, authenticity), and friendly tone should remain consistent from website to social media to customer service interactions.

Social Perception

Positive Engagement (on TikTok), Seen as a Solution Provider, Appreciation for Design and Comfort, Localized Appeal (Danish Market), Limited Wider Online Visibility

Copy Examples

• •Headline: Tired Eyes After a Day of Screens? We Get It. Body: Your eyes work hard. Give them a break with Tego blue light glasses. Feel the difference – say goodbye to screen-time headaches and hello to better sleep! #SeeBetterFeelBetter
• •Headline: Finally! Blue Light Glasses You'll Actually *Want* to Wear. Body: Lightweight, stylish, and super comfy. Our TR90 frames are designed for all-day wear, so you can protect your eyes without even noticing they're on. Discover your perfect pair at tego.dk!
• •Headline: From Work Zoom to Netflix Binge: Your Eyes Deserve Tego. Body: Shield your eyes from harmful blue light, no matter how long your screen time. Boost your focus, reduce strain, and enjoy clearer vision. Your eyes will thank you!
• •Headline: The Secret to Waking Up Refreshed? It Might Be Your Glasses. Body: Blue light from screens can mess with your sleep. Tego glasses filter it out, helping you fall asleep faster and wake up feeling amazing. Try them risk-free for 30 days!
• •Headline: Meet the Family Keeping Your Family's Eyes Safe! Body: We're Kosta, Anja, Isabella, and Theodor – the family behind Tego! From designing to packing, we pour our hearts into making sure you get the best blue light protection. Join the Tego family today!