Brand Tone

Friendly and Approachable, Positive and Uplifting, Authentic and Relatable, Enthusiastic and Passionate, Inclusive

Brand Values

• •Customer Happiness & Confidence
• •Quality and Affordability
• •Joy, Love, and Kindness
• •Community and Connection
• •Authenticity/Being Yourself
• •Support Small Business

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (friendly, uplifting, authentic) and values (customer happiness, quality, joy). Share this with anyone creating content.
• •Use "You" and "We" Language: Address the customer directly ("you," "your") and speak from the brand's collective personality ("we," "our") to foster a personal connection. Refer to the owner's story where appropriate to enhance authenticity.
• •Incorporate Positive and Encouraging Language: Use words and phrases that uplift and empower customers, aligning with the mission to make them feel beautiful and confident.
• •Be Authentic and Transparent: Share behind-the-scenes glimpses, talk about being a "mama-owned small biz," and let the owner's passion shine through. This builds trust and relatability.
• •Engage Genuinely: Respond to comments and messages with the same friendly, helpful, and enthusiastic tone used in posts. Personalize interactions where possible.

Social Perception

Positive, Trusted, Fashionable and Trendy, Body-Positive and Inclusive, More Than Just a Store

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello gorgeous! ✨ Twirl into your week with our new [Dress Name]! Designed to make you feel fabulous and oh-so-confident, this beauty is perfect for [Occasion/Setting]. Remember, you deserve to shine! 😉 #BlueJeanBoutique #NewArrival #FeelGoodFashion #MamaOwned #ShopSmallNC
• •Facebook Ad (General Brand Awareness): Tired of clothes that just don't get you? 🙋‍♀️ At Blue Jean Boutique, we handpick trendy, affordable, and quality pieces that celebrate YOU – the everyday amazing woman! From comfy tees to stunning dresses, find outfits that make you feel as incredible as you are. Come say hi at our next pop-up or shop online! bluejeanboutiquenc.com #BeKindBeBraveBeYou #BJBNC #EasternNCStyle
• •Email Newsletter Subject Line (Sale Promotion): A Little Joy For Your Inbox (and Your Closet!) 💖 Our Sale Is ON! Email Body Snippet: Hey lovely! Just a little note from your friends at Blue Jean Boutique – we're here to sprinkle some happiness into your day with styles you'll adore at prices you'll love even more. Because feeling beautiful shouldn't break the bank! Shop now and treat yourself, you deserve it!
• •Product Description (Graphic Tee): Our '[Tee Slogan]' graphic tee is more than just a t-shirt – it's a mood! Made with the softest cotton for all-day comfort and a design that’s all about spreading good vibes. Perfect for pairing with your favorite jeans (of course!) or dressing up with a cute skirt. Be bold, be comfy, be YOU. #GraphicTeeLove #BlueJeanOriginal #DesignedInNC
• •Website "About Us" Snippet (Focus on Mobile Boutique): Meet Dolly! 🚚💖 She's not just a '97 bread truck; she's our heart on wheels, bringing joy, kindness, and fantastic fashion directly to you! Stepping into Dolly is like walking into a dream closet filled with hand-selected treasures. We created Blue Jean Boutique to make every woman feel amazing, and Dolly helps us spread that love one stop at a time. Follow our adventures and find out where Dolly's popping up next!