Brand Tone

Friendly and Approachable, Passionate and Authentic, Educational and Informative, Community-Oriented, Wholesome and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Animal Welfare & Natural Practices
• •Family and Community
• •Customer Connection and Experience
• •Transparency and Simplicity

Best Practices

• •Always Use a Warm and Welcoming Voice: Address your audience directly and personally, as if you're talking to a friend or a welcome guest at the farm.
• •Highlight "Handcrafted" and "Farm-Fresh": Consistently emphasize that products are made in small batches on the farm with fresh ingredients from your own animals. This reinforces quality and authenticity.
• •Share Stories and Personal Touches: Incorporate anecdotes about the farm, the animals (perhaps even by name, as seen in some subscription box feedback), or the family. This builds connection and reinforces the "family farm" value.
• •Be Educational but Approachable: Explain the benefits of your products and ingredients in simple, easy-to-understand language, avoiding overly technical jargon.
• •Showcase Community Involvement and Local Pride: Regularly mention your Indiana roots, participation in local initiatives like Indiana Grown, and any community events you host or attend. This fosters a sense of belonging and local support.

Social Perception

Highly Positive Customer Reviews, Appreciation for Quality and Natural Products, Enjoyment of Agritourism and Animal Interactions, Loved Subscription Boxes, Seen as a Local Gem

Copy Examples

• •Headline: Treat Your Skin to Farm-Fresh Goodness! Body: Tired of harsh chemicals? Our handcrafted goat milk soaps and lotions are made with love, right here on our Southern Indiana farm. Gentle, nourishing, and oh-so-creamy – your skin will thank you! #BlueHeronFarm #GoatMilkGoodness #ShopLocalIndiana
• •Headline: Meet the Secret to Our Luxurious Lotion: Our Happy Goats! Body: Our Nigerian Dwarf goats don't just have adorable faces; their high-butterfat milk is the magic behind our skin-loving products! Come say hi at our next Baby Goat Experience and feel the farm difference. #FarmFreshSkincare #HappyGoatsHappySkin #IndianaGrown
• •Headline: More Than Just Skincare, It's an Experience. Body: From calming goat yoga sessions to the simple joy of our handcrafted goat milk caramels, Blue Heron Farm is your escape to wholesome fun and natural goodness. Plan your visit or shop our farm-made treats online! #AgritourismIndiana #FamilyFarmFun #HandcraftedWithCare
• •Headline: Sensitive Skin? Discover the Gentle Power of Goat Milk. Body: Our paraben-free lotions and soaps are packed with vitamins and made with the freshest milk from our own herd. Soothe and moisturize naturally – see why our customers rave about the difference! #NaturalSkincare #GoatMilkBenefits #BlueHeronFarmIndiana
• •Headline: Small Batches, Big Love: The Blue Heron Farm Promise. Body: We pour our hearts into every product, from our family to yours. Experience the rich, creamy lather of our soaps and the deep hydration of our lotions, all handcrafted with care in Southern Indiana. #ArtisanSkincare #SupportSmallFarms #MadeInIndiana