Brand Tone

Conscious and Caring, Friendly and Approachable, Stylish and Fashion-Aware, Positive and Uplifting

Brand Values

• •Sustainability and Environmental Responsibility
• •Philanthropy and Giving Back
• •Family and Community
• •Quality and Affordability
• •Authenticity and Purpose-Driven

Best Practices

• •Lead with Purpose: Always weave in the 'why' behind the brand – the commitment to sustainability and social good – in all communications. This reinforces core values.
• •Keep it Positive and Hopeful: Even when discussing environmental or social challenges, frame the message around the positive impact the brand and its customers are making.
• •Use Inclusive and Friendly Language: Maintain an approachable, warm tone. Address the audience directly (e.g., 'you,' 'your') to foster a sense of community.
• •Highlight Real Stories and Impact: Share specifics about the Visualize Change program, tree planting, and materials used. Testimonials or features on the impact of donations can be powerful.
• •Maintain Visual Consistency: Ensure that imagery across all platforms aligns with the brand's coastal, natural, and stylish aesthetic, reinforcing the overall tone and values.

Social Perception

Positive View of Eco-Social Mission, Appreciation for Style and Quality for Price, Seen as a 'Feel-Good' Brand, Areas for Improvement

Copy Examples

• •Headline: See Clearly. Live Kindly. Body: Our eco-friendly eyewear is designed for your style and our planet. With every pair, you give sight and grow forests. #BluePlanetEcoEyewear #SustainableStyle #VisualizeChange
• •Headline: Fashion That Feels Good, Inside and Out. Body: Discover sunglasses and readers crafted from recycled and natural materials. Look amazing while making a difference. #EcoChic #GiveBack #FamilyOwned
• •Headline: Your Purchase Has Power. Body: Join a movement of conscious consumers. Every pair of Blue Planet glasses helps someone see a brighter world and supports a healthier Earth. #PurposeDriven #EthicalFashion #ReclaimedMaterials
• •Headline: Adventure-Ready, Earth-Friendly. Body: From coastal vibes to city streets, our durable and stylish eyewear is made for life's adventures – and made with the planet in mind. Polarized lenses for clear views, sustainable materials for a clear conscience. #BluePlanetAdventures #EcoFriendlyLiving #Polarized
• •Headline: More Than Just Glasses: It's a Vision for a Better World. Body: We're a family on a mission to provide beautiful, affordable eyewear that gives back. Thank you for helping us donate millions of pairs and plant countless trees. #WearTheChange #CommunityLove #BluePlanetFamily