Tono de Marca

Artisanal, Passionate, and Personal, emphasizing handmade quality, dedication to craft, and a direct connection between creator and customer.

Valores de Marca

• •Heritage & Tradition
• •Authenticity & Craftsmanship
• •Quality & Durability
• •Customer Connection

Mejores Prácticas

• •Always Use First-Person Storytelling: Continue using "I" and "my" when telling the brand story or describing the process. This maintains the personal, artisan-to-customer connection.
• •Emphasize the "Handmade" Aspect: Never miss an opportunity to use words like "hand-painted," "artisan," "crafted," and "studio." This reinforces the core value of craftsmanship and differentiates the brand from mass-market competitors.
• •Share the Process: Post behind-the-scenes content (photos/videos of painting, glazing, the kiln). This visually proves the artisanal claims and deepens customer appreciation for the labor and skill involved.
• •Connect Products to Inspiration: When launching new designs, always tie them back to a source of inspiration, whether it's antique mosaics, Portuguese streets, or nature. This adds depth and romance to the product.
• •Maintain a Warm and Approachable Voice in Customer Interactions: Continue the "kind and easy to work with" approach in all communication—from answering emails and DMs to responding to reviews. This builds on the strong reputation for excellent personal service.

Percepción Social

Blue Garden Tiles is perceived as a high-quality, trustworthy artisan brand. Customers hold it in high regard, viewing the creator as someone sharing her passion and heritage, rather than just selling a product. This results in a loyal and satisfied customer base that values authenticity, craftsmanship, and excellent personal service.

Ejemplos de Copy

• •Inspired by the timeless beauty of Portuguese mosaics, each tile is a story whispered from my hands to your home. Crafted with love, using techniques passed down through generations. Let’s bring a piece of tradition to your space. #BlueGardenTiles #HandmadeTiles #AzulejoArt #ArtisanHome
• •The 'Lisbon Morning' Collection: Every tile is individually hand-painted, meaning no two are exactly alike. We use a four-century-old glazing technique to ensure a durable, vibrant finish that withstands time. Bring home not just a tile, but a piece of art made with passion.
• •Tired of mass-produced decor? Your home deserves a personal touch. At Blue Garden Tiles, I pour my heart into every hand-painted tile, inspired by my family's Portuguese heritage. Discover the difference that true craftsmanship makes. Shop our collection.
• •It starts with a passion sparked by my grandparents and their love for azulejos. Today, I continue that legacy. From making the glaze to the final brushstroke, every step is a rewarding process. These aren't just tiles; they are a celebration of art, made with love, from my studio to you.
• •From the kiln, with love. A new batch of our French Country style tiles has just been completed. Each one was hand-painted over hours, a slow and rewarding process to ensure they are perfect for your home. Limited quantity available – see the collection before it’s gone.