Brand Tone

Passionate & Enthusiastic, Wholesome & Trustworthy, Playful & Creative, Aspirational & Empowering, Community-focused & Ethical

Brand Values

• •Quality & Taste
• •Health & Nutrition
• •Sustainability & Environmental Responsibility
• •Ethical Practices & Social Responsibility
• •Innovation
• •Authenticity & Transparency

Best Practices

• •Embrace 'Naturalicious Enthusiasm': Consistently use vibrant, positive, and slightly playful language ('crazy delicious,' 'BOOM,' 'zing'). Avoid overly formal or bland descriptions.
• •Highlight Wholesome Values Transparently: Always weave in the commitment to natural ingredients, health benefits (without overstating), and ethical/sustainable practices. Be specific where possible (e.g., 'B Corp certified,' 'Climate Positive').
• •Speak to Aspiration & Empowerment: Frame product benefits not just around taste or health, but how they help customers live better, feel good, and achieve their goals (e.g., 'live your best life,' 'eat like you're worth it').
• •Maintain a Storytelling Approach: Connect with customers by sharing the 'why' behind the brand – the founder's passion, the commitment to family and community. Make the brand feel personal and relatable.
• •Be 'Cerealsy' Consistent Across All Channels: Ensure the tone and core messages are uniform across the website, social media, packaging, and any marketing communications. Develop a brand voice guide if one doesn't exist.

Social Perception

Positive: Customers generally perceive Blue Frog Breakfast as a high-quality, delicious, and healthy breakfast option. They are seen as a premium brand worth the price for many. Ethically Conscious Choice: The B Corp certification and sustainability efforts are likely to resonate well with consumers who prioritize ethical and environmentally friendly products. Innovative & Trend-Aware: The brand is recognized for incorporating trending health ingredients and catering to specific dietary needs (keto, gluten-free). Trustworthy: The emphasis on natural ingredients and transparent sourcing builds trust. Growing Awareness: While competing with established brands, Blue Frog is showing positive growth in brand awareness in markets like Australia.

Copy Examples

• •Headline: Stop Dreaming, Start Doing. (And Eating.). Body: Your day deserves a breakfast that’s as ambitious as you are. Blue Frog’s [Product Name] is packed with [Key Ingredient 1] and [Key Ingredient 2] to fuel your amazing. Deliciously defiant, naturally nutritious. Go on, eat like you’re worth it. Call to Action: Explore the Goodness!
• •Headline: So Good, It’s Almost Wrong. (But It’s So Right!). Body: Get ready for a flavour explosion that’ll make your tastebuds sing and your body thank you. Our [Product Name] isn’t just breakfast; it’s a crazy delicious, guilt-free indulgence. Packed with wholesome goodness and zero funny business. Call to Action: Taste the BOOM!
• •Headline: Planet-Friendly. People-Powered. Palate-Pleasing. Body: Choosing Blue Frog means choosing more than just a tasty breakfast. It’s a vote for B Corp goodness, sustainable practices, and supporting a team that cares. Every spoonful of our [Product Name] is a step towards a better world and a brighter morning. Call to Action: Join the Frog Fam!
• •Headline: Keto Your Way to a Killer Day. Body: Who said keto had to be complicated (or boring)? Our [Keto Product Name] is dangerously delicious, packed with [Key Keto Ingredient] and just [X]g carbs. Seriously satisfying fuel to conquer your day, the Blue Frog way. Call to Action: Unleash Keto Deliciousness!
• •Headline: Wake Up to a Bowlful of Wow. Body: Forget snooze buttons. Our award-winning [Product Name] is the only alarm clock you’ll need. Crafted with love, the finest natural ingredients, and a sprinkle of Blue Frog magic. It’s not just breakfast, it’s an experience. Call to Action: Discover Your New Favourite Morning.