Brand Tone

Friendly, Creative, and Community-Focused.

Brand Values

• •Handmade Quality
• •Customer-Centric Creativity
• •Family and Small Business Identity

Best Practices

• •Maintain a "Friendly Expert" Voice: Always communicate in a warm, approachable, and enthusiastic manner. Share details about the 3D printing process or material benefits (like using biodegradable PLA) to showcase expertise without being overly technical.
• •Encourage Interaction: Frame captions and posts as conversations. Ask questions, run polls, and solicit ideas for new colors or products to keep the community engaged and make them feel like part of the creative process.
• •Lead with the "Handmade" & "Small Business" Angle: This is a key differentiator. Start product descriptions and ads by highlighting that items are crafted with care in Australia by a family team. This builds an immediate connection and justifies the value of the product.
• •Use Visual Storytelling: Complement copy with high-quality photos and videos. Let the copy add context to what's being shown, whether it’s the sparkle of a new filament or the intricate details of a tabletop gaming accessory.
• •Be Consistent Across Platforms, But Adapt the Format: While the core tone should remain the same, tailor the copy's length and style to the platform. Use short, punchy, trend-focused text for TikTok, engaging questions and community highlights for Facebook/Instagram, and more detailed, descriptive language on the website's product pages.

Social Perception

Positive and Engaged.

Copy Examples

• •✨ Fresh off the printer! ✨ Meet our new Crystal Dragon, featuring an incredible dual-color filament that shifts in the light. We’re in love, and we think you will be too! What should we name this beauty? Drop your ideas below! 👇 #BlueFlameCreations #MadeInMelbourne #3DPrinting #CrystalDragon #SmallBusinessAustralia
• •Searching for a gift that’s truly one-of-a-kind? From personalized tumblers to mesmerizing 3D printed fidgets, every Blue Flame creation is handmade with care in Melbourne. Surprise them with something special. Shop our collection now!
• •Handmade with Passion, Delivered with Joy. Discover unique 3D prints, custom gifts, and more, crafted by our family for yours. Welcome to Blue Flame Creations.
• •Packing up this gorgeous order is so satisfying! 🤩 A custom tumbler and a galaxy-themed fidget dragon are heading to their new home. We love seeing what you all come up with! #PackingOrders #SmallBiz #Satisfying #ASMR #HandmadeGifts
• •Psst... A Secret Sale & Something New Is Coming!