Brand Tone

Professional, Reliable, Accessible, Convenient, Community-Oriented and Friendly, Innovative

Brand Values

• •Efficiency and Reliability
• •Customer Focus/Customer Care
• •Accessibility and Convenience
• •Innovation and Technology
• •Trust and Security

Best Practices

• •Always Prioritize Reliability and Convenience
• •Incorporate the Family/Community Aspect Selectively
• •Speak the Customer's Language (Both B2C and B2B)
• •Be Solution-Oriented and Empathetic
• •Maintain a Positive and Encouraging Outlook

Social Perception

Generally Positive for Convenience and Reach, Mixed on Reliability and Customer Service, Recognized E-commerce Partner, Employee-Focused Image (Internally and for Recruitment)

Copy Examples

• •Headline: Your Business, Delivered. Reliably. Body: Focus on what you do best, and let Blue Express handle the logistics. With nationwide coverage in Chile and seamless e-commerce integration, we ensure your products reach your customers safely and on time. Partner with us today!
• •Headline: Sending Made Simple. Pick Up or Drop Off, 24/7! Body: Need to send a package? With over 3,000 Puntos Blue Express across Chile, including Copec locations, sending and receiving is easier than ever. Fast, convenient, and always nearby. Find your closest Punto Blue!
• •Headline: Join the Blue Express Family! We're More Than Just Deliveries. Body: From our dedicated Bluers on the ground to our supportive online community, we're committed to connecting Chile. Experience the friendly service and reliable shipping that makes us a Chilean favorite. Ship with family, ship with Blue Express.
• •Headline: E-commerce Success, Powered by Blue Express. Body: Integrate your Shopify or WooCommerce store in minutes and unlock Chile's premier logistics network. We offer tailored solutions, transparent pricing, and the reliability your growing business deserves. Let's grow together!
• •Headline: Peace of Mind with Every Parcel. Body: At Blue Express, we understand your shipment is important. That's why we combine advanced tracking, a secure network, and dedicated customer support to give you confidence from dispatch to delivery. Ship smarter, not harder.