Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Efficient and Reliable, Innovative and Modern

Brand Values

• •Customer Centricity
• •Convenience
• •Reliability
• •Efficiency
• •Accessibility
• •Innovation

Best Practices

• •Know Your Audience, Speak Their Language: Continue using clear, direct, and relatable language. On platforms like TikTok, a more informal and humorous tone is effective. For business communications, maintain approachability while being informative.
• •Emphasize Solutions and Benefits: Focus copy on how Blue Express makes shipping easier, faster, or more convenient for the specific audience (e.g., saving time for SMEs, exciting delivery for consumers).
• •Be Consistent Across Channels: While the style might adapt slightly (e.g., more playful on TikTok vs. more direct on the website's FAQ), the core friendly, helpful, and reliable tone should be recognizable everywhere.
• •Incorporate "Proof Points": Casually mention aspects like wide coverage, Copec partnership, tracking, or e-commerce integrations to substantiate claims of convenience and reliability.
• •Use a Conversational and Positive Style: Employ active voice, positive framing, and an encouraging tone. Make the customer feel understood and supported. Questions in copy can also invite engagement.

Social Perception

Positive for Convenience, Seen as a Key E-commerce Enabler, Relatable and Modern, Some Service Expectations/Issues

Copy Examples

• •Headline: Your Hustle, Our Wheels. Blue Express Gets It There. Body: Focusing on your business is your superpower. Getting your products to happy customers is ours. Fast, reliable, and always with a smile. Ship with Blue Express today! #LlegaBienLlegaBlue
• •Headline: Ding-Dong! That’s the Sound of Awesome, Delivered by Blue Express. Body: We’re not just delivering packages; we’re delivering excitement! Track your joy every step of the way. Easy, transparent, and oh-so-satisfying. What are you shipping next?
• •Headline: E-commerce Dreams? We’re Your Logistics Dream Team. Body: Stop wrestling with shipping and start scaling! Blue Express offers seamless integrations and fulfillment solutions designed for growth. Let’s get your products moving.
• •Headline: Got a Package? Got a Copec Nearby? Sorted! Body: Sending and receiving just got a whole lot easier. Drop off or pick up your Blue Express packages at over 650 Copec locations, 24/7. Convenience at its best! #BlueExpressCopec
• •Headline: From Our Hub to Your Home, With Speed and Care. Body: Behind every Blue Express delivery is a commitment to efficiency and reliability. We handle your items with care and get them where they need to be, fast. Trust us with your important shipments.