Brand Tone

Purpose-driven, Committed, Professional, Expert, Modern, Design-conscious, Positive, Optimistic, Transparent, Collaborative, Slightly "No-Nonsense" / Direct

Brand Values

• •Sustainability/Eco-responsibility
• •Circular Economy
• •Impact
• •Quality
• •Made in France/Local Economy
• •Innovation
• •Well-being at Work
• •Transparency

Best Practices

• •Always tie your messaging back to Bluedigo's core mission of promoting the circular economy and creating positive impact. Every piece of copy should subtly or overtly reinforce this purpose.
• •Focus on the benefits: environmental (CO2 saved, waste reduced), economic (cost savings compared to new), and aesthetic (stylish, modern design). Provide concrete examples and data where possible (e.g., "saved X tons of CO2").
• •Be knowledgeable and expert, but avoid overly technical jargon. The tone should be encouraging and collaborative, inviting businesses to join the movement towards sustainability.
• •Ensure that the visuals used (clean, modern, well-lit office spaces, images of quality furniture) align with the sophisticated, design-conscious, and eco-responsible verbal tone.
• •Use copy to not only sell furniture but also to educate the audience about the benefits of reconditioned and eco-designed options, inspiring them to make more sustainable choices. Share success stories and client testimonials.

Social Perception

Positive, Pioneer/Leader, Reliable and High Quality, Eco-conscious choice, Design-savvy

Copy Examples

• •Headline: Your Next Office: Sustainable by Design, Inspiring by Nature. Body: "At Bluedigo, we're not just furnishing offices; we're shaping a circular future. Discover how our expertly curated reconditioned and eco-designed furniture can transform your workspace into a hub of productivity and positive impact. Build a better tomorrow, starting with your office today."
• •Social Media Post (Image: Stylish office with Bluedigo furniture): "Rethink. Refurbish. Rejoice. ✨ See how [Client Company Name] embraced the circular economy with Bluedigo, creating a stunning, sustainable workspace that doesn’t compromise on style or ethics. Ready to make a positive impact? Let's design your eco-responsible office. #Bluedigo #SustainableOffice #CircularEconomy #OfficeDesign #Impact"
• •Website Snippet (About Us/Our Mission): "Over 100,000 tons of office furniture are discarded annually in France. We say: enough. Bluedigo is your partner in turning that waste into opportunity. From quality reconditioned pieces to innovative eco-designed collections, we provide tangible solutions for businesses committed to a greener planet and inspiring work environments. Join the movement."
• •Email Subject Line: Create Positive Impact, Desk by Desk. Email Body Snippet: "Dear [Name], Imagine an office that reflects your company's commitment to sustainability without sacrificing an ounce of design. At Bluedigo, we make it a reality. Explore our latest arrivals in reconditioned designer chairs and eco-conscious workstations, and let our Studio Bluedigo team help you craft a space that’s as inspiring as it is responsible. Measure your positive impact with us."
• •LinkedIn Article Headline: Beyond the Buzzword: How Bluedigo Makes Circularity a Practical Choice for Your Office. Excerpt: "The circular economy isn't just a trend; it's a business imperative. Bluedigo offers a seamless transition to sustainable office solutions, providing access to over 18,000 reconditioned items and a range of new eco-designed furniture. We empower you to reduce your carbon footprint, save resources, and create workspaces that truly work – for your team and the planet."