Brand Tone

Down-to-earth, relatable, authentic, and transparent, reflecting hard work and perseverance.

Brand Values

• •Hard work
• •Perseverance
• •Authenticity
• •Reliability
• •Community Focus

Best Practices

• •Share real stories and examples, such as the founder's journey, to connect with the audience.
• •Incorporate anecdotes to add a personal touch and make the brand relatable.
• •Acknowledge any mistakes made along the way to make the brand more human and transparent.
• •Maintain a down-to-earth and approachable tone in all communications.
• •Emphasize the values of hard work and perseverance in the brand messaging.

Social Perception

A reliable, hardworking, and trustworthy vending service provider that understands and caters to blue-collar environments. The brand conveys authenticity through its origin story and commitment to providing essential services.

Copy Examples

• •"We started with one shaky machine and a lot to learn."
• •"From struggling with our first vending machine to building a successful business in the Kootenay areas, our journey is a testament to hard work and dedication."
• •"Servicing the East and West Kootenay areas with reliable vending solutions."
• •"Offering a wide range of equipment from ATMs to amusement games, ensuring your location has the best options available."
• •"Contact us today at bluecollarvending@outlook.com or 2506029876 to learn how we can help you!"