Brand Tone

Aspirational & Adventurous, Quality-Conscious & Informative, Authentic & Experienced, Friendly & Engaging, Bohemian & Free-Spirited

Brand Values

• •Quality & Durability
• •Sustainability & Environmental Responsibility
• •Enhancing Customer Experiences & Creating Memories
• •Authenticity & Expertise
• •Passion for the Outdoors & Adventure

Best Practices

• •Lead with Lifestyle and Experience: Focus copy on the unique experiences, the creation of memories, and the connection to nature that the tents facilitate, rather than solely on product specifications.
• •Champion Quality and Sustainability: Consistently weave in the \"Tents for life, not the landfill\" philosophy and the benefits of high-quality, durable canvas versus disposable alternatives. Educate customers on these differentiators.
• •Maintain an Authentic, Knowledgeable Voice: Emphasize the company's US base, its years of experience, and its commitment to genuine products. Be transparent about the brand's history and current independent status.
• •Use Warm, Inspiring, and Slightly Adventurous Language: Employ words that evoke freedom, beauty, escape, and the unique charm of the \"bohemian\" and \"glamping\" lifestyle, while remaining approachable and friendly.
• •Visually Align with the Brand: Ensure all imagery used alongside copy reflects the high-quality, aesthetic appeal of the tents in inspiring outdoor or styled settings, reinforcing the aspirational and bohemian-chic elements of the brand.

Social Perception

Provider of Premium, Unique Glamping Solutions, Positive Customer Service Reputation, Synonymous with the \"Glamping\" Lifestyle, Trustworthy & Knowledgeable

Copy Examples

• •Headline: Discover Your Outdoor Sanctuary. Body: Step into a world where nature meets luxury. Blue Bohemian USA offers iconic canvas glamping tents, designed for unforgettable experiences and built to last. More than a tent, it's your space to dream, explore, and live more outdoors™.
• •Headline: Adventure-Ready. Earth-Considerate. Body: Choose authentic quality with Blue Bohemian USA. Our premium canvas tents are crafted for durability (\"Tents for life, not the landfill!\"), ensuring countless adventures. Say goodbye to plastic, and hello to sustainable style. Explore genuine Lotus Belle tents from a trusted US-based team.
• •Headline: Elevate Your Escape: The Blue Bohemian Experience. Body: From starlit desert nights to tranquil backyard retreats, our spacious yurt-style tents transform any setting into a magical getaway. Create amazing, memorable spaces with the unique charm and rugged reliability of Blue Bohemian USA. What will your adventure look like?
• •Headline: The Original Spirit of Glamping, Right Here in the USA. Body: With 12 years of experience, Blue Bohemian USA brings you the best in canvas tent living. We're passionate about quality, genuine Lotus Belle designs, and helping you create incredible outdoor memories. Don't settle for imitations; invest in a lifetime of adventure.
• •Headline: Unleash Your Inner Bohemian. Live More Outdoors™. Body: Our stunning canvas tents are more than shelter—they're a statement. Perfect for festivals, quiet escapes, or adding a touch of magic to your everyday. Durable, beautiful, and ready for wherever your spirit takes you. Shop the collection and embrace the Blue Bohemian lifestyle.