Brand Tone

nurturing, serene, aspirational, gentle, encouraging, personal, relatable, calm, natural, focused on self-care and well-being

Brand Values

• •Wellness and Health
• •Self-Care
• •Authenticity and Quality
• •Simplicity

Best Practices

• •Ensure a unified brand presence by resolving discrepancies with social media accounts and creating dedicated profiles that reflect the tea company's values, aesthetics, and products.
• •Consistently emphasize the founder's personal wellness journey in copywriting to build authentic connections and reinforce core brand values.
• •Utilize sensory and evocative language, using words like "serene," "nourishing," and "calm," to describe teas and maintain the nurturing, aspirational tone.
• •Focus on "The Why" in all copy, connecting every message back to the brand's core purpose of promoting wellness and self-care and highlighting benefits to the customer's well-being.
• •Maintain a visually cohesive aesthetic across all platforms, using soft, earthy colors and high-quality imagery that aligns with the brand's serene and natural tone.

Social Perception

Likely fragmented or underdeveloped due to brand confusion with other 'Bluebird' entities and misaligned social media. For customers who find the correct website, perception is positive, focused on tea quality and wellness benefits.

Copy Examples

• •In the gentle pause between inhale and exhale, find a moment for yourself. Our Serene Slumber blend is more than just tea; it's a ritual of calm in a cup. Crafted with organic chamomile and lavender to soothe your mind and body. Embrace the quiet. #BluebirdTea #SelfCareRitual #OrganicTea #WellnessJourney
• •From our founder's heart to your home. Discover the wellness journey that inspired our handcrafted tea blends, each one a testament to the power of natural ingredients. It’s not just tea, it’s an experience.
• •Begin your day with intention. Our luxurious twist on the classic English Breakfast Tea is a rich, malty blend with delicate floral notes. A cup of liquid sunshine to awaken your senses and energize your soul. Brew, sip, and be the best version of yourself.
• •A Gift For Your Wellbeing Inside... We believe that taking care of yourself is the first step to happiness. That's why we pour our passion for wellness into every Bluebird Trading Co. blend. This week, we invite you to explore our founder's favorite wellness teas and enjoy a special 15% off your next order. Your moment of calm awaits.
• •Tired of the coffee jitters? So was our founder. Bluebird Trading Co. offers a curated selection of naturopath-formulated, organic loose-leaf teas designed to nourish your body and spirit. Swap the rush for a ritual. Discover your perfect blend today.