Brand Tone

Informative, Trustworthy, and Empathetic

Brand Values

• •Quality
• •Transparency
• •Customer-Centricity & Compassion
• •Education & Empowerment
• •Ethical & Sustainable Practices
• •Accessibility

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable information about CBD, wellness, and product benefits rather than aggressive sales tactics. This aligns with their informative and trustworthy tone.
• •Always Back Claims with Evidence: When discussing product quality or efficacy, reference certifications (B Corp, USDA Organic, Leaping Bunny), third-party testing, and transparent sourcing.
• •Use Empathetic and Inclusive Language: Acknowledge the wellness journeys of customers, show understanding of their needs, and ensure language is welcoming to all. Reflect the company's mission of accessibility.
• •Maintain Honesty and Transparency: Don't overstate benefits or make unsubstantiated claims. Acknowledge, like in their #NoFilterCBD campaign, that CBD works differently for everyone. This builds long-term trust.
• •Develop a Comprehensive Brand Voice Guide: Document the specific attributes of the Bluebird Botanicals tone (e.g., words to use/avoid, sentence structure, level of formality) and share it across all teams involved in content creation to ensure consistency.

Social Perception

reputable, trustworthy, and high-quality brand

Copy Examples

• •Headline: Discover Your Path to Wellness with Bluebird Botanicals. Body: Embark on your wellness journey with confidence. Our award-winning, third-party tested CBD products are crafted with care from high-quality, American-grown hemp. We're here to support you every step of the way.
• •Headline: Quality You Can See, Purity You Can Trust. Body: As a certified B Corp, transparency is in our DNA. Scan the QR code on any product to view detailed lab results. Experience the Bluebird Botanicals difference – pure, potent, and ethically made.
• •Headline: Gentle Support for Your Body & Mind. Body: Feeling overwhelmed? Our full-spectrum CBD oils are designed to help promote a sense of calm and balance in your daily life. Crafted with natural ingredients and your well-being in mind.
• •Headline: Learn About CBD with Bluebird. Body: New to CBD? We believe in empowering you with knowledge. Explore our comprehensive educational resources on our website to understand how CBD works and find the right product for your unique needs.
• •Headline: More Than Just CBD – It's a Commitment to People & Planet. Body: Choosing Bluebird Botanicals means supporting a company that cares. Our B Corp certification reflects our dedication to the highest standards of social and environmental responsibility. Feel good about what you put in, and on, your body.