Brand Tone

Youthful, Trendy, and Direct

Brand Values

• •Style
• •Self-Expression
• •Protection

Best Practices

• •Lead with the Vibe: Always start with the aesthetic or emotional benefit (e.g., "the perfect summer vibe," "a touch of modern elegance") before mentioning functional features. The customer is buying a look, not just a product.
• •Use Youthful, Aspirational Language: Incorporate words like "aesthetic," "vibe," "collection," "curated," "essentials," and "statement." Speak to the customer as a peer who understands the importance of personal style.
• •Keep it Scannable: Use short sentences, bullet points for features (like protection and materials), and clear, direct calls-to-action ("Shop Now," "Explore the Collection," "Find Your Match"). This is crucial for mobile-first audiences.
• •Emphasize "You" and "Your": Center the copy around the customer. Use phrases like "Your Style," "Your Phone," "Express Yourself." This makes the brand feel more personal and less like a generic retailer.
• •Build a Social Vocabulary: When expanding to social media, create a consistent set of hashtags (e.g., #BlueberryHills, #BlueberryHillsStyle, #CaseAesthetic) and a clear visual strategy (e.g., user-generated content, flatlays, lifestyle shots) to reinforce the brand's tone and values.

Social Perception

Undefined

Copy Examples

• •For a social media ad (Instagram/Facebook): Headline: Your phone is your most-used accessory. Body: Don't settle for a boring case. Your style is unique, and your tech should be too. Find a design that’s 100% you. Tap to explore the collection. #BlueberryHillsStyle
• •For a website homepage banner: Headline: Style Meets Strength. Body: Get the best of both worlds. Eye-catching designs that provide the durable protection your phone needs. Protect your tech in style.
• •For a product description: Product Name: Azure Marble Case Copy: Go bold with our Azure Marble case. The striking blue and gold design adds a touch of effortless luxury to your everyday. Made with a shock-absorbent inner layer and a tough outer shell, it’s designed to handle life’s bumps and drops while keeping you in style.
• •For an email marketing campaign to existing customers: Subject: New Looks Have Arrived. Body: Ready for a refresh? We've just dropped our new season of designs, inspired by the latest trends. It's the easiest way to give your phone a complete style upgrade. See what's new at Blueberry Hills.
• •For a targeted ad focused on self-expression: Headline: Don't Follow Trends. Set Them. Body: Your phone case is a vibe. Make sure it's the right one. From minimalist clear cases to bold, artistic prints, find the perfect match for your aesthetic. Shop now at Blueberry Hills.