Brand Tone

creative, supportive, and quality-focused

Brand Values

• •Quality & Originality
• •Customer Success & Empowerment
• •Passion & Craftsmanship
• •Customer Service

Best Practices

• •Emphasize Quality and Originality: Always highlight the superior resolution, material quality, and the unique, non-stock nature of the designs in your copy.
• •Be a Supportive Partner: Use encouraging and empowering language that positions the brand as a helpful tool for photographers to achieve their vision.
• •Showcase, Don't Just Tell: Utilize user-generated content and visually appealing examples of the backdrops in use to demonstrate their impact.
• •Maintain a Friendly & Approachable Voice: Ensure all communications, from ad copy to customer service interactions, are helpful, friendly, and reflect a genuine passion for photography.
• •Focus on the "Why": Connect with the customer's desire for better photos, easier workflows, and more professional results, explaining how Blueberry Backdrops helps achieve these goals.

Social Perception

Highly Positive: Customers consistently express satisfaction with the product quality, the accuracy of the designs compared to website images, and the excellent customer service. Trusted Resource: Photographers, small businesses, and brands view Blueberry Backdrops as a reliable source for premium backdrops that enhance their work. Community Focused: Their engagement on social media and featuring customer work fosters a sense of community among users.

Copy Examples

• •Unlock a world of texture. Our [Pattern Name] backdrop adds instant depth and character, making your products pop. #BlueberryBackdrops #ProductPhotography
• •Tired of bland backgrounds? Elevate your food photography with our 'Secret Weapon' collection. Stunning, realistic, and oh-so-easy to use. #FoodStyling #PhotographyBackdrop
• •From flat lays to full scenes, Blueberry Backdrops empowers your creativity. Discover original designs, exceptional quality, and the perfect shot, every time. #CreativeContent #BlueberryDifference
• •Join the community of creators who trust Blueberry Backdrops. Experience the difference ultra-high resolution and durable design can make. Your vision, our canvas. #PhotographyGear #MadeForCreators
• •Struggling to find that perfect backdrop? We did too. That's why we created Blueberry Backdrops – unique, high-quality designs born from a passion for photography. Let us be your ultimate sidekick. #BehindTheLens #SupportSmallBusiness